Apple to Revolutionize 2026 F1 US Broadcast with Ecosystem Integration

Apple is set to redefine the Formula 1 viewing experience in the United States by securing broadcasting rights starting in 2026. During an event at the Autosport Business Exchange in London, Jim DeLorenzo, Apple’s global head of sports, addressed the company’s ambitious plans to enhance sports coverage.

Apple’s Strategy for F1 Broadcasting

DeLorenzo expressed that Apple will leverage its entire ecosystem to enrich the Formula 1 experience. He emphasized that collaborations with F1 will not be limited to sections of the company but will involve a comprehensive approach. “It’s a partnership with Apple,” he stated, indicating that all resources will be utilized in this venture.

Innovative Use of Technology

• Apple plans to integrate hardware capabilities into F1 broadcasts.
• The company previously experimented with unique broadcast techniques during the baseball season.
• They employed iPhones as cameras to enhance live sports coverage.

DeLorenzo highlighted that the main objective is to improve the customer and fan experience. While he refrained from disclosing specific details, he hinted at potential technological innovations for F1 weekends. He stated, “We are going to look across the entire Apple ecosystem to try and figure out how to do that.”

Previous Successes and Future Possibilities

Apple’s engineering team, known for its enthusiasm for Formula 1, has contributed to this innovative direction. The technology used in the recent F1 movie illustrates Apple’s capability in delivering high-quality content. Collaborating with Sony, Apple employed miniaturized cameras and iPhone 15 Pro components to capture crucial on-board shots.

This technique, recorded in Apple Log ProRes, seamlessly integrated into the film’s editing, showcasing the potential for similar applications in future F1 broadcasts. Although it remains speculative whether iPhone technology will be formally incorporated into F1 race weekends, the precedent exists for such innovative integrations.

As the countdown to 2026 begins, fans can expect a transformed viewing experience through Apple’s integration of cutting-edge technology and a deep commitment to enhancing sports engagement.