Apple’s “F1” Movie Success Drives Launch of Live US F1 Coverage
Apple’s recent decision to acquire broadcasting rights for Formula 1 in the United States is closely tied to the success of its F1-themed movie. Jim DeLorenzo, Apple’s global head of sports, discussed this strategy during the Autosport Business Exchange in London. He emphasized that the film’s worldwide acclaim has instilled confidence in the company to engage with F1 teams and drivers during live race weekends.
Apple’s Commitment to F1 Broadcasting Rights
Beginning in 2026, Apple will take on the broadcasting rights for Formula 1 in the U.S. This move aligns with the company’s broader strategy of enhancing its sports programming. DeLorenzo stated, “The important aspect of our interest in live rights was our collaboration with F1, teams, and drivers.”
Key Points from Jim DeLorenzo’s Speech
- The F1 movie has achieved over $630 million in global box office revenue since its release.
- Apple’s focus is on building partnerships rather than pursuing transactions.
- The collaboration during the film’s production involved significant interaction with F1 stakeholders.
Actors such as Brad Pitt and Damson Idris worked closely with the F1 grid, enhancing the connection between the film and the sport. This partnership approach has sparked a newfound confidence in Apple’s streaming capabilities for live sports content. DeLorenzo highlighted how their experiences during the film production ultimately prompted them to seek live broadcasting rights for F1.
Looking to the Future
Apple recognizes the importance of sports to its customers. The engagement with Formula 1 represents a significant opportunity to expand its audience. As Apple prepares for 2026, it aims to enhance the viewer experience through innovative broadcasts that reflect its commitment to customer satisfaction.
In conclusion, Apple’s journey into Formula 1 broadcasting is rooted in its successful film project. This venture positions the tech giant to reshape how fans engage with the sport in the U.S.
