White House Urgently Moves to Rescue Melania’s Film

Bassyonni

Published: January 23, 2026 6:46 PM ET

White House Urgently Moves to Rescue Melania’s Film

The White House is making significant efforts to support Melania Trump’s upcoming documentary, titled “MELANIA.” As the film nears its release date on January 30, projections suggest a disappointing opening performance.

Major Details on the Film “MELANIA”

Amazon, led by Jeff Bezos, acquired the documentary for $40 million. Despite a substantial marketing budget of $35 million, the film is expected to earn just $5 million over its opening weekend.

Promotion and Events

The film will premiere at the Trump-Kennedy Center in Washington, D.C.
On January 28, 2026, Melania Trump is set to ring the opening bell at the New York Stock Exchange.
This traditional event is often used for high-profile promotions.

Melania’s film focuses on her influential first year as First Lady during Donald Trump’s second presidential term. The promotion includes movie posters showcased at recent Davos engagements, aiming to captivate an elite audience.

Involvement of Jeff Bezos

Reportedly, the documentary was initiated by Melania Trump herself, discussed over dinner with Jeff Bezos and his partner Lauren Sanchez. It’s a unique project for Melania, who has taken a hands-on approach throughout its production.

Insights from Melania’s Agent

Her confidante and agent, Marc Beckman, emphasized that this film diverges from typical documentaries. He described it as a film, underlining Melania’s substantial involvement in its creation.

Future Plans and Distribution

Upon release, “MELANIA” will be available in 1,400 theaters across 27 countries and on Amazon Prime for streaming.

First Lady’s Advocacy Efforts

In conjunction with the film promotion, a White House statement lauded Melania’s actions to enhance child well-being through various initiatives. These include the Take It Down Act and the Presidential Artificial Intelligence Challenge.

As the film’s opening approaches, both supporters and critics are eager to see how it will perform and how the White House’s efforts will pay off in terms of audience reception.