Aldi Offers Weekly £100 Vouchers to Parents in 2026: Application Guide
Aldi has announced an exciting initiative for new parents in 2026, bringing back its Mamia New Parent Fund. This program aims to support families grappling with the high costs associated with baby essentials.
Aldi’s Generous Support for New Parents
Each week throughout 2026, Aldi will award one family a £100 voucher. The total prize pool for this initiative amounts to £5,200 over the year. Parents can use these vouchers to purchase necessary items like nappies, wipes, baby food, and toiletries.
Understanding the Demand
- Last year, thousands of parents applied for similar support.
- Nearly 20% of parents noted nappies as a significant unexpected expense after childbirth.
Aldi’s data indicates that families can save around £380 in a baby’s first year by opting for its Mamia brand over other well-known brands. The Mamia product range includes:
- Nappies
- Wipes
- Baby food
- Toiletries
All products meet high-quality standards comparable to branded options but are offered at more affordable prices. This initiative comes at a crucial time when many families are facing increased household costs.
A Statement from Aldi
Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasized the importance of this support. She acknowledged the joy of welcoming a new baby and recognized the financial challenges that often accompany this life event.
“The response to last year’s Fund showed us just how much parents value this support,” Ashfield stated. “That’s why we’re continuing the Mamia New Parent Fund in 2026.”
How to Apply
New parents wishing to participate can easily apply by emailing Aldi with proof of a recent Mamia purchase. Each week, a family will be selected to receive the £100 voucher, which can be redeemed at any Aldi store across the UK.
This initiative not only underscores Aldi’s commitment to supporting families but also highlights its growing popularity. The retailer was recently awarded Supermarket of the Year by Mother & Baby.
