Jeff Bezos Commands Team to Support Melania’s Struggling Documentary
Billionaire Jeff Bezos is taking significant steps to support Melania Trump’s struggling documentary, which is facing challenges ahead of its theatrical release. This ambitious project, acquired by Amazon MGM Studios for $40 million, has seen slow early ticket sales and is projected to earn around $5 million during its opening weekend.
Financial Investments and Projections
Amazon has made a substantial financial commitment. Along with the initial acquisition cost, they are investing an additional $35 million to promote and distribute the film across more than 1,400 theaters in 27 countries. The total investment in Melania Trump’s documentary reaches a staggering $75 million.
- Documentary Title: Melania Trump’s Film
- Acquisition Cost: $40 million
- Marketing Spend: $35 million
- Projected Opening Weekend Earnings: $5 million
Premiere Events Scheduled
To bolster the film’s visibility, Amazon is organizing premiere events in nearly two dozen cities on January 29, a day before its general release. Notable cities include:
- Washington, D.C. – at the Kennedy Center
- New York, NY
- Los Angeles, CA
- Orlando, FL
- Phoenix, AZ
- Detroit, MI
The project’s high-profile guests, including Melania and Donald Trump, will attract attention at these events.
Controversial Director and Production Details
The film is directed by Brett Ratner, who has faced allegations of misconduct but remains dedicated to the project. Melania Trump’s advisor, Marc Beckman, emphasized the first lady’s hands-on involvement in shaping the narrative, aiming to provide more than just a traditional documentary experience.
According to Beckman, the film aims to showcase the preparation involved in reclaiming the office and offers insight into the personal and professional challenges faced by a First Lady. The film is framed as a cinematic experience rather than merely a documentary.
Critical Reception and Censorship
Disappointing reactions are evidenced by social media footage showing audience members booing the trailer at various screenings. Additionally, Amazon has withheld the film from critics before its release, which raises concerns about its reception.
Ultimately, despite the substantial financial backing and promotional efforts, Melania Trump’s documentary faces an uphill battle to succeed in theaters, highlighted by its hefty price tag compared to typical documentary earnings.
