SoCal Residents Sue Costco Over False ‘No Preservatives’ Chicken Claim

Costco is facing a proposed class-action lawsuit in San Diego federal court. The lawsuit accuses the retail company of misleading advertising regarding its Kirkland Signature Seasoned Rotisserie Chicken.

Allegations of False Advertising

The complaint, filed on Thursday, is brought forward by Escondido resident Anatasia Chernov and Big Bear resident Bianca Johnston. They claim that Costco’s marketing asserts that its rotisserie chicken contains “no preservatives.” However, court documents reveal the presence of additives such as sodium phosphate and carrageenan.

Purchasing Decisions Impacted

According to the lawsuit, neither plaintiff would have bought the chicken had they been aware of these additives. They assert that if informed correctly, they would have paid a lower price or opted for a different product entirely.

Claims of Systematic Deception

The plaintiffs argue that Costco’s misleading claims have resulted in significant financial losses for consumers. The lawsuit indicates that the retail giant has potentially cheated customers out of tens, if not hundreds, of millions of dollars due to its alleged false advertising practices.

Consumer Trust at Stake

Wesley M. Griffith, the attorney representing the plaintiffs, expressed concern over the issue. He stated, “Consumers reasonably rely on clear, prominent claims like ‘No Preservatives,’ especially when deciding what they and their families will eat. Costco’s own ingredient list contradicts its marketing. That’s unlawful, and it’s unfair.”

Conclusion

This case highlights the ongoing concern regarding the integrity of food labeling and consumer trust in the marketplace. The outcome of this lawsuit could set a precedent for similar cases in the future.