UFC Debut on Paramount+ Draws 4.96M Streaming Views
The debut of UFC on Paramount+ attracted significant attention, delivering an impressive average audience of 4.96 million viewers on Saturday night. This milestone event, labeled UFC 324, was confirmed to be the largest exclusive live event on the streaming platform to date, according to the data provided by Paramount Global.
Event Overview
UFC 324 featured an exhilarating main event where Justin Gaethje faced off against Paddy Pimblett. Gaethje, known as a former interim UFC lightweight champion and BMF titleholder, secured a victory in this highly publicized fight. In the co-main event, Kayla Harrison, the UFC women’s bantamweight champion, defended her title against Amanda Nunes, making her first appearance in the Octagon since 2023.
Viewership Statistics
- Average audience: 4.96 million viewers.
- Total global households: 7.18 million.
- Peak concurrent streams: 5.93 million.
- Largest household audience for a live UFC event in nearly a decade.
Paramount noted that these figures do not account for co-viewing, a common practice among UFC fans, nor do they include any delayed viewership. The network has not specified which event in the past had a larger audience, but the numbers reflect the absence of additional pay-per-view costs for this event, making it more accessible.
Significance of the Partnership
This event marks a pivotal collaboration between Paramount and UFC, providing viewers unprecedented access to all premier numbered events and UFC Fight Night broadcasts within the U.S. and Latin America. Additionally, fans in Australia will have access to preliminary fights and all 30 UFC Fight Night events without additional charges through their Paramount+ subscription.
With the marriage of UFC’s high-profile events and Paramount’s extensive streaming service, fans can anticipate more thrilling matchups in the future.
