Anta Sports Acquires 29% Puma Stake in $1.8 Billion Agreement
Anta Sports Products Limited has officially announced a significant acquisition involving Puma SE. The Chinese sportswear company confirmed that it signed an agreement with Groupe Artémis, the investment branch of the Pinault family. Anta will acquire a 29.06 percent stake in Puma for approximately $1.8 billion, or 1.5 billion euros.
Details of the Acquisition
The transaction is expected to finalize by the end of 2026. Anta Sports will finance the stake purchase entirely with its internal cash resources. The agreement positions Anta as the largest shareholder of Puma, reflecting a strategic move to enhance its presence in the global sports market.
Management and Governance
Anta Sports expressed respect for Puma’s management culture and governance as a German-listed company. The Chinese firm intends to seek adequate representation on Puma’s supervisory board. This collaboration aims to maintain Puma’s brand identity while allowing both companies to benefit from shared insights.
Future Plans and Strategy
- Anta has no immediate plans for a takeover bid for Puma.
- The company will evaluate potential collaborations to strengthen their partnership.
- According to Ding Shizhong, chairman of Anta, this acquisition supports their globalization strategy.
Shizhong emphasized the goal of unlocking Puma’s potential and fostering a strong mutual trust. He noted that despite recent challenges, Puma’s long-term brand value remains promising.
Current Market Challenges for Puma
Puma is currently facing difficult market conditions. In the third quarter, the company reported a 10.4 percent drop in sales, amounting to 1.96 billion euros. Both adjusted and reported earnings before interest and taxes (EBIT) saw declines of over 80 percent. These figures indicate significant challenges, including muted brand momentum and high inventory levels.
Background of Anta Sports
Founded in 1991, Anta Sports was listed on the Hong Kong Stock Exchange in 2007. The company has a diverse portfolio that includes well-known brands such as Fila, Descente, and Jack Wolfskin. Additionally, Anta is the largest shareholder of Amer Sports, which owns brands like Arc’teryx and Wilson.
The recent acquisition and its strategic implications signify a critical juncture for both Anta Sports and Puma. As Anta navigates the global sportswear landscape, this partnership could potentially benefit consumers and shareholders alike.
