Netflix, Mattel, and Hasbro Launch ‘Kpop Demon Hunters’ Toys and Merchandise
Netflix, Mattel, and Hasbro have officially unveiled a new line of merchandise inspired by the popular animated series, Kpop Demon Hunters. The announcement took place at the Nuremberg Toy Fair on Tuesday. This collaboration marks the launch of various toys and collectibles that fans of the series can now enjoy.
Success of Kpop Demon Hunters
Kpop Demon Hunters has achieved remarkable success since its debut. Released on June 20, 2025, the anime attracted an audience worldwide, accumulating over 482 million views, making it Netflix’s most-watched title to date. This impressive figure does not even reflect the numbers from the initial 10 days post-premiere.
Merchandise Launch Details
Despite its massive success last summer, the show initially lacked an accompanying line of consumer products. Traditionally, animated hits release merchandise to capitalize on peak holiday sales. Details of this toy partnership were first announced last fall, paving the way for the recent launch.
Product Offerings
- Mattel’s Kpop Collection: Pre-orders are available through Mattel’s American Girl brand. This collection features individual dolls based on lead characters Rumi, Zoey, and Mira.
- Character Designs: Each doll showcases the characters’ distinctive styles, complete with premium materials and detailed accessories that mirror the film’s vibrant fashion.
- Hasbro’s Offerings: Hasbro has introduced exciting toys that allow kids to engage with the world of HUNTR/X. Notable items include Nerf gear designed after the characters’ demon-hunting equipment.
- Unique Accessories:
- Zoey’s Spirit Blades: Capture the lively essence of her character.
- Rumi’s Four Tiger Sword: A premium foam sword emphasizing leadership and bravery.
- Mira’s Curved Moon Sword: Designed to reflect style and precision.
- Themed Monopoly Game: A special edition of Monopoly related to Kpop Demon Hunters is also included among Hasbro’s offerings.
Conclusion
The collaboration between Netflix, Mattel, and Hasbro showcases the growing trend of turning successful animated series into consumer products. With a range of toys and merchandise, fans of Kpop Demon Hunters will have various ways to engage with their favorite characters.
