Sydney Sweeney Celebrates Lingerie Launch by Climbing Hollywood Sign
Sydney Sweeney, known for her dynamic roles in television, is making headlines again. This time, she has combined an audacious publicity stunt with the launch of her new lingerie brand. Celebrating the launch of her Jeff Bezos-backed line, Syrn, Sweeney recently climbed the iconic Hollywood sign.
Sydney Sweeney Scales Hollywood Sign
On Monday, footage surfaced showing Sweeney scaling the Hollywood sign. The actress hung a series of bras on the sign as part of her promotional efforts. This bold move drew attention, but it may have also placed her in legal jeopardy.
Legal Consequences Under Investigation
The Hollywood Chamber of Commerce is now investigating Sweeney’s actions. While Sweeney reportedly had a permit to film at the location, she did not have approval to climb or affix items to the sign. The Chamber holds the intellectual property rights to the Hollywood sign, which they enforce strictly.
- Permit for filming: Yes
- Permission to climb: No
- Potential legal issues: Trespassing and vandalism
A representative from the Chamber stated, “There was no permission granted to do this as is required.” The investigation will determine if police involvement is necessary.
Launch of Syrn Lingerie Line
Despite the controversy, Sweeney continues to promote her lingerie brand, Syrn. The brand features four styles: Seductress, Romantic, Playful, and Comfy. On her Instagram, she provided fans with a glimpse of the new products.
What’s Next for Syrn?
As the promotion progresses, Sweeney shared playful imagery from her Hollywood sign escapade. In a recent video, she donned Syrn boxers from the Playful category.
The brand seems to embody a spirit of fun and flirtation, prompting fans to wonder what antics the other styles will inspire. As Sweeney navigates the challenges of her new venture, many are eager to see how this story unfolds.
