Sydney Sweeney’s SYRN Line Showcased in Four SI Swimsuit Categories
Actress Sydney Sweeney has made her entrance into the lingerie market with her new brand, SYRN. The 28-year-old star of Euphoria announced the brand’s launch, with its first collection available for purchase starting today at 12 p.m. ET.
Sydney Sweeney Launches SYRN Lingerie Line
SYRN’s initial offering includes four unique collections: Seductress, Romantic, Playful, and Comfy. The collections reflect Sweeney’s vision of providing a space where women can express multiple facets of their identities. She remarked on the brand’s website, asserting that SYRN is a “playground for self-expression.”
Available Collections and Pricing
Today’s launch features the Seductress collection with several enticing pieces, including:
- Plunge Bra – $89
- Low-Rise Bikini – $29
- Lace Halter Bodysuit – $89
- Triangle Bralette – $54
Fans of Sweeney are thrilled about the launch, with her Instagram post receiving over 1.9 million likes and thousands of comments. Supportive messages like “Take my money 
” and “SETTING MY ALARM TO GET EVERYTHING” have flooded the comment section.
Celebrating the Brand’s Launch
In celebration of SYRN’s launch, we reflect on iconic moments from the Sports Illustrated Swimsuit Issue that resonate with the collection themes. Here are notable shoots featuring celebrated models:
- Kate Upton – Photographed in Antarctica by Derek Kettela in 2013, marking her second cover.
- Olivia Dunne – Captured by Ben Watts in Portugal for her 2024 feature, showcasing soft floral prints.
- Megan Fox – Featured in the Dominican Republic by Greg Swales, known for her playful “Lick Me” tee by Agent Provocateur.
- Kamie Crawford – Shot in St. Croix by Derek Kettela, highlighting minimalist swimwear aesthetics.
The launch of SYRN signifies Sydney Sweeney’s evolving role in the fashion industry, offering a fresh approach to women’s lingerie. Stay tuned for further updates from El-Balad as SYRN grows and introduces more collections.
