IHG’s Fancierge Joe Marler Elevates Rugby Fans with Pre-Match Rituals
Match weekends are evolving into exciting mini getaways for sports fans across Europe. Recent data indicates that 88% of fans extend their trips, and 72% believe memorable moments often occur outside the stadium. In response to this trend, IHG Hotels & Resorts has introduced the ‘Fancierge’ service, designed to enhance the experience of rugby supporters attending the Guinness Six Nations.
Introducing IHG’s Fancierge for Rugby Fans
The ‘Fancierge’ service curates local, culture-based activities for fans eager to explore host cities beyond the match. Legendary former England rugby player Joe Marler has taken on the role as the first ‘Fancierge.’ He has crafted a series of immersive experiences based on his personal adventures throughout various cities hosting matches.
Exciting Experiences Curated by Joe Marler
- Vespa tour of Rome
- Stand-up paddleboarding in Cardiff followed by a relaxing spa visit
- Highland Games adventurous ‘welly throwing’ in Edinburgh
- Ireland’s cultural immersion through Irish dancing
- French patisserie preparation
- Singing with Welsh male choirs
Marler emphasizes that the essence of a rugby weekend extends far beyond the 80-minute match. By engaging with local traditions and experiences, supporters can create lasting memories.
Research Highlights: The Evolving Fan Experience
New research commissioned by IHG showcases changing trends in sports travel. The findings reveal the following:
- 88% of fans prefer extending their trips for a full weekend experience.
- 66% love exploring the host city as part of their getaway.
- 56% enjoy sampling local cuisine.
- 49% plan to visit local landmarks during their stay.
Moreover, 91% of fans are open to adding an extra night to their sports trips compared to five years ago, reflecting a growing trend toward sport-driven city breaks.
Joe Marler’s Game Day Rituals
As a seasoned player, Marler shares his top five game day rituals:
- Enjoying a motorcycle ride around the city to clear his mind.
- Baking at home to find calmness and concentration.
- Taking a massage at the hotel spa to relieve tension.
- Practicing yoga for mental clarity on match day.
- Singing passionately in the shower to boost energy and confidence.
IHG’s Commitment to Fans
Karin Sheppard, SVP & Managing Director for IHG Hotels & Resorts in Europe, highlights the company’s dedication to creating memorable experiences for fans. IHG aims to provide a diverse array of hotel options to suit every supporter’s needs during the Guinness Six Nations.
With the ‘Fancierge’ service, fans now have the opportunity to enjoy pre-match rituals and local adventures curated by Joe Marler himself throughout the championship. To access these unique experiences, fans can book via ihg.fancierge.com.
