AXS Unveils New Rewards Program

AXS Unveils New Rewards Program

AXS, a Singapore-based payments platform, has introduced a new initiative called ‘AXS Rewards.’ This program is designed to encourage users to pay their routine bills through the AXS mobile app. The rewards system builds on the company’s longstanding use of incentives, such as lucky draws.

Details of AXS Rewards Program

The ‘AXS Rewards’ program allows customers to earn AXS Coins for each bill they pay. These coins can be redeemed for AXS vouchers, which can help offset future bill payments. To celebrate the launch, users completing a single payment can claim a guaranteed-win mystery box containing vouchers worth up to SG$88.

Future Expansion Plans

AXS has plans to expand the rewards catalogue by the second quarter of 2026. Users can expect offers related to:

  • Food and Beverages
  • Travel
  • Routine Services
  • Special Experiences

The program is already operational on the AXS mobile app. Users can find detailed eligibility and redemption information within the app.

Significance in Digital Finance

As the largest bill aggregator in Singapore, AXS collaborates with over 800 billing organizations across various sectors, including government and telecommunications. This highlights AXS’s role as an essential daily tool for millions. An internal survey revealed that over half of participants indicated utilities and telecommunications dominate their regular bill payments. Additionally, 53% of respondents expressed a preference for cashback, while 41% preferred loyalty points.

CEO’s Insights

Quah Chun Han, CEO of AXS Payments, stated, “Paying bills is an essential but uncelebrated part of daily life. Users desire more value from services they rely on.” He added that with one in three working adults using the AXS platform, it is essential to make these transactions more rewarding.

Strategic Partnerships and Innovations

Last year, AXS expanded its ecosystem through a partnership with Motorist, a leading automotive technology platform. This collaboration enables users of the Motorist Super App to make seamless payments for road tax, traffic fines, and other services powered by AXS. This integration simplifies vehicle management for over 250,000 drivers, showcasing AXS’s commitment to enhancing convenience in digital payments.