Province of Canada teams with Heated Rivalry on the Shane Hollander fleece jacket

The viral white “Team Canada” top that sparked endless screenshots in Heated Rivalry is moving from screen to storefront, with a made-in-Canada release now in the works. The collaboration centers on the show’s fan-favorite outerwear—often described online as the heated rivalry fleece—and it’s already becoming one of the most closely watched merch launches tied to a Canadian series this winter.

For fans who’ve been searching every variation of canada fleece jacket heated rivalry and heated rivalry canada fleece jacket, the message is simple: the replica is real, and it’s coming—though key details like final pricing and a firm ship date remain unannounced.

Province of Canada brings the fleece to life

Province of Canada confirmed it is producing an official version of the jacket seen on-screen, positioning the drop as a faithful recreation rather than a loosely inspired lookalike. The company has emphasized domestic production, leaning into the “made in Canada” angle as part of the item’s appeal and identity.

That decision matters because the garment’s popularity isn’t just about aesthetics; it’s become a shorthand for the show’s tone—cozy, romantic, sports-adjacent—and for a fan community that tends to notice (and debate) details like collar shape, zipper length, and the placement of lettering.

Why the Heated Rivalry fleece went viral

Heated Rivalry broke out as a queer hockey romance, but the wardrobe quickly developed its own gravity. The white zip-up fleece—clean lines, bold red accents, unmistakably Team Canada-coded—became a standout because it’s wearable in real life without reading as costume.

On social platforms, the jacket’s virality built in layers: first as a “where do I get this” chase, then as a symbol of the characters’ emotional push-pull, and finally as a kind of unofficial uniform for viewers who wanted something more subtle than a jersey. The show’s styling made it look lived-in rather than merch-forward, which only sharpened the demand for a true-to-screen version.

Shane Hollander’s jacket becomes a real product

In the series, the fleece is associated most strongly with Shane Hollander, turning a single wardrobe choice into a signature piece. Fans have treated the garment as a character artifact—something that signals a specific era, mood, and relationship dynamic—rather than just a nice jacket.

The new release is being developed with the show’s production side, including Accent Aigu Entertainment, and with input tied to the original costume work. The on-screen version was designed by Hanna Puley, and promotional materials around the launch have highlighted the intention to keep the replica aligned with what viewers saw on camera.

The result is a product that’s less “logo merch” and more “screen-accurate clothing drop”—a distinction that matters in a fanbase that has been loudly asking for the exact item, not a reinterpretation.

What’s known about the release so far

The collaboration is positioned as “coming soon,” with updates expected through the brand’s sign-up channels and social posts. While a precise release date and price have not been publicly confirmed, several specifics have been communicated around how the project is being approached.

Key takeaways

• The item is intended to be a screen-faithful replica, not a generic fleece “inspired by” the show.

• The jacket is being manufactured in Canada, consistent with the brand’s identity and the story’s national-team visual language.

• A portion of proceeds is slated for charity, with the recipient organization not publicly named yet.

Fans hoping for an immediate checkout link will likely need to wait a bit longer, but the direction is clear: this is being treated as a considered apparel release, not a rushed novelty drop.

Why this merch moment is bigger than a jacket

A fleece shouldn’t be this consequential—yet it is, because it sits at the intersection of three current trends: fandoms that mobilize quickly, TV costume design that shapes consumer taste, and a growing appetite for merch that looks like everyday clothing.

It also lands at a time when hockey aesthetics are having a broad pop-culture moment, from retro-inspired sweaters to national-team imagery that reads nostalgic even to people who aren’t sports diehards. The fact that the jacket is tied to a specific narrative—romance, rivalry, and vulnerability—gives it extra resonance.

For the creators, it’s a rare merch win: the product already has a storyline, a built-in audience, and a clear design brief. For the brand, it’s a chance to scale visibility beyond its usual circles while keeping the “made here” message intact. And for fans, it’s the satisfying end of a long-running hunt for the definitive province of canada fleece that matches the one they saw on screen.

Sources consulted: Province of Canada; GQ; Town & Country; Chatelaine; BNN Bloomberg.