Charli XCX Shines in Poppi’s 2026 Super Bowl Ad
Charli XCX is set to make waves during the 2026 Super Bowl with a new commercial for Poppi, a low-calorie beverage brand. The announcement was made by the artist and actress on February 1. This commercial will also feature Rachel Sennott, Charli’s co-star from the film “The Moment.”
Poppi’s Innovative Advertising Strategy
Poppi is known for its refreshing blend of prebiotics, fruit juice, and apple cider vinegar. The brand, which was acquired by PepsiCo the previous year, aims to cater to health-conscious consumers. According to Poppi, this Super Bowl ad is designed specifically “for the fans.”
Direction and Creative Vision
The commercial is directed by Aidan Zamiri, who has previously collaborated with Charli XCX on the mockumentary “The Moment.” This creative partnership highlights the unique storytelling approach both artists bring to their projects.
Super Bowl LVX Festivities
The 2026 Super Bowl promises a star-studded lineup, with Bad Bunny headlining the Apple Music Super Bowl Halftime Show. A host of artists, including:
- Green Day
- Charlie Puth
- Brandi Carlile
- Coco Jones
These performers are set to grace the pre-game ceremony before the matchup between the New England Patriots and the Seattle Seahawks, to be held at Levi’s Stadium in Santa Clara, California.
Upcoming Projects from Charli XCX
In addition to her work in the Super Bowl ad, Charli recently premiered “The Moment” at Sundance. This film just became available in select theaters on January 30. Furthermore, she unveiled the full tracklist for her upcoming album, “Wuthering Heights,” which serves as the soundtrack for director Emerald Fennell’s adaptation of Emily Brontë’s classic novel. The album is set for release on February 13, coinciding with the film’s theatrical debut.
Fans can expect some intriguing visuals, as teased by Charli on Instagram, including unique props and a vibrant presentation style. As the Super Bowl approaches, anticipation builds for Charli XCX’s memorable appearance and Poppi’s distinctive advertisement.
