San Francisco Hosts Pro-ICE Billboard Before Super Bowl LX
An ad supporting Immigration and Customs Enforcement (ICE) has recently appeared in San Francisco, coinciding with Super Bowl LX. This digital billboard is designed to attract attention from the large crowds expected in the Bay Area for the event.
Details of the Pro-ICE Billboard
The billboard celebrates ICE with a football-themed message, proclaiming, “Defensive player of the year: ICE.” It features an image of an ICE agent proudly holding a trophy. This initiative comes from the conservative nonprofit American Sovereignty, which funded the advertisement.
Campaign Launch and Messaging
- Ad unveiled on January 30, 2026.
- Includes messages like, “They can’t win without defense, neither can America.”
- States, “Defense Wins Championships. It’s also critical for a safe nation.”
In a social media post, American Sovereignty expressed gratitude towards ICE agents, stating, “We are saluting the brave Immigration and Customs Enforcement agents who work every day in defense of America.” They indicated plans for a multimillion-dollar advertising campaign to promote ICE and border security.
National Campaign Focus
The campaign will run two pro-ICE ads nationally and will focus particularly on regions like:
- District of Columbia
- North Carolina
- Michigan
- Georgia
Community Reaction and Protests
San Francisco and the broader Bay Area have a history of opposition to ICE activities. On February 3, 2026, community groups, labor unions, and immigrant rights organizations participated in protests in San Jose against ICE operations during Super Bowl week. Concerns from local activists arose about a potential increase in ICE activity around Levi’s Stadium.
NFL’s Position on ICE Operations
In response to community worries, the NFL confirmed that no ICE enforcement operations are scheduled during the Super Bowl events. NFL Chief of Security, Cathy Lanier, emphasized at a news conference that there will be no immigration enforcement activities around the event.
As Super Bowl LX approaches, the clash between public opinion on immigration enforcement and the visibility of pro-ICE messaging continues to unfold, highlighting varying perspectives within the community.
