Top 2026 Super Bowl Ads: Tight Ends, ‘Will Shat,’ and More
Every year, the Super Bowl captivates audiences not only with thrilling gameplay but also with its iconic commercials. The 2026 Super Bowl ads demonstrated this dual excitement, showcasing a mix of humor, cleverness, and nostalgia that ensured they would be central to post-game discussions.
Highlights from 2026 Super Bowl Ads
This year’s commercials featured a range of innovative and entertaining themes. Here are the standout ads that fans are buzzing about:
- Novartis: Relax Your Tight End – This cheeky commercial plays on words while delivering a humorous message that resonated well with viewers.
- Raisin Bran: Will Shat – Starring William Shatner, this ad embraced the lighthearted vibe with playful puns, making it a crowd favorite.
- Hellmann’s: Sweet Sandwich Time – Featuring a catchy tune, this ad becomes memorable through its fun depiction of meal inspirations.
- Instacart: For Papa! – Ben Stiller’s comedic timing steals the show in this nostalgic and humorous ad.
- Bud Light: Keg – This ad highlights a quirky race that captivates with its physical comedy and entertainment value.
- Xfinity: Jurassic Park … Works – A humorous nod to the past featuring CGI elements that added to the comedic effect.
- Michelob ULTRA: The ULTRA Instructor – Endearing and catchy, this ad featuring Kurt Russell has viewers tapping into their nostalgia.
- Skittles: Deliver the Rainbow – Elijah Wood adds a whimsical touch in this colorful and bizarre ad, keeping audiences guessing.
- Ramp: Multiply What’s Possible – A memorable appearance by Kevin Malone leaves viewers intrigued about the message behind the humor.
- Frank’s RedHot: Eat the GOAT – This fast-paced ad manages to blend chaos with humor, making it both entertaining and memorable.
Notable Mentions
A few ads just missed the top tier but still garnered attention:
- Hyundai Palisade: John Krasinski’s Epic Mission – Krasinski’s charm makes this commercial enjoyable.
- State Farm: Stop Livin’ on a Prayer – While entertaining, it attempts humor that feels a bit forced.
- Pepsi: The Choice – Featuring outdated memes, this ad failed to resonate with a broad audience.
Least Favorable Ads
Not every commercial struck a chord. Some were deemed misses:
- RITZ: Island – This ad did not deliver laughs despite its celebrity involvement.
- TurboTax: The Expert – The premise fell flat as it tried to present taxes in a humorous light.
- e.l.f.: Melisa – This ad left viewers waiting for humor that never landed.
The variety in commercials from the 2026 Super Bowl reflects a dynamic mix of humor, nostalgia, and creativity. These ads not only entertained but also sparked conversations among fans, ensuring their place in Super Bowl history.
