Chipotle Surprises Fans with $1 Million in Real Game Day Food

In an innovative move, Chipotle Mexican Grill is launching a unique promotion during the upcoming Super Bowl weekend. The restaurant chain plans to give away up to $1 million in free food, dispensing entrée codes through an Instagram video.

Promotional Details

This special activation will take place on Sunday, February 8. While traditional commercials dominate the screens during the game, Chipotle will unveil a 30-second Instagram Reels video titled “The Chipotle Realest 30.” This video will air after halftime and before the third quarter, featuring a text-to-claim code.

The first 100,000 fans to text this code to 888222 will receive a complimentary entrée. This initiative highlights Chipotle’s commitment to real food, made without artificial colors, flavors, or preservatives.

Game Day Nacho Hacks Launch

In addition to the free entrée giveaway, Chipotle is introducing three Game Day Nacho Hacks. These are exclusive menu items available on the Chipotle app and website from February 5 through February 8. Designed for shareability and convenience, these nacho hacks can be prepared in as little as 10 minutes.

• Game Day Nacho Hack with Chicken:
  • Two High Protein Cups of Adobo Chicken
  • Two large bags of chips
  • Two large sides each of Queso Blanco, guac, and salsa (roasted chili-corn salsa and fresh tomato salsa)
• Game Day Nacho Hack with Steak:
  • Two High Protein Cups of steak
  • Two large bags of chips
  • Two large sides each of Queso Blanco, guac, and salsa (roasted chili-corn salsa and fresh tomato salsa)
• The Game Day Nacho Hack:
  • Two large bags of chips
  • Two large sides each of Queso Blanco, guac, and salsa (roasted chili-corn salsa and fresh tomato salsa)

Return of Chicken al Pastor

On a related note, Chipotle plans to bring back its popular Chicken al Pastor on Tuesday, February 10. This flavorful option features adobo, morita peppers, and ground achiote, paired with fresh lime, cilantro, and a hint of pineapple. However, Chipotle Rewards members will have exclusive access to order this dish starting on February 9 via the app or website.

This promotion is not affiliated with or endorsed by the NFL or any related entities. The free entrée codes are valid for any regularly priced entrée and can be redeemed until February 12, 2026, in the United States.

About Chipotle

Chipotle Mexican Grill, Inc. is dedicated to serving responsibly sourced food. With over 4,000 locations across several countries including the U.S., Canada, and the U.K., the company employs more than 130,000 people. Chipotle is recognized for its commitment to sustainability and innovation in the food industry.

For more information, visit El-Balad and place your order online to enjoy these exciting promotions during the Super Bowl weekend.