Amazon Removes ‘Melania’ Film After Oregon Theater Marquee Joke
The Lake Theater & Café, located in Lake Oswego, Oregon, has ceased screenings of the documentary “Melania.” This decision follows Amazon’s removal of the film from theaters. The documentary, directed by Brett Ratner, centers on Melania Trump during the 20 days leading up to her husband’s second inauguration.
Reason for Removal
Amazon’s withdrawal came after the theater displayed promotional messages that sparked controversy. The marquee featured lines such as “Does Melania wear Prada? Find out Friday!” and a quote from Sun Tzu: “To defeat your enemy, you must know them. Melania.”
Amazon’s Reaction
Jordan Perry, the theater’s manager, stated that Amazon contacted them to express dissatisfaction with their marketing strategy. Perry indicated that the studio was not pleased with the playful promotions aimed at the community.
- The film was purchased by Amazon for $40 million in 2025.
- Retrospectively, the theater changed its marquee to read: “Amazon called. Our marquee made them mad. All ‘Melania’ showings canceled.”
- The message encouraged support for Whole Foods and highlighted Amazon Prime’s benefits.
Community Response
Local patrons expressed concerns regarding the film’s screening. Some questioned why it was being shown at all. In response to these messages, Perry clarified that featuring “Melania” was meant to be humorous during a slow week for films.
Marketing Intentions
Perry emphasized that showcasing the documentary was not intended as a political statement. He argued that the decision to screen “Melania” aligned with the theater’s identity as a community-focused cinema.
Amazon Studios has yet to issue a public comment regarding this incident. The conflict raises questions about the relationship between filmmakers and regional theaters, especially surrounding promotional content.
