Coca-Cola Stops Minute Maid Frozen Juices After 80 Years
Coca-Cola has made a significant business decision, discontinuing its Minute Maid frozen canned juices after nearly 80 years. This announcement was made on Wednesday as the company shifts its focus towards fresh juice options in line with consumer preferences.
Coca-Cola’s Shift in Strategy
The Atlanta-based beverage giant is exiting the frozen can category. The decision reflects a growing demand for fresh juices among customers, prompting Coca-Cola to reevaluate its product line.
A Look Back at Minute Maid’s History
- 1946: Minute Maid, originally called Vacuum Foods Corporation, launched its first frozen juice products.
- 1960: Coca-Cola acquired Minute Maid, expanding its offerings in the juice market.
- 1973: The company introduced ready-to-drink orange juice to consumers.
- 1980: Additional flavors, including fruit punch and lemonade, were added to the product line.
This historical legacy comes to an end as Coca-Cola pivots towards what they perceive as the future of juice consumption. By discontinuing frozen juices, the company aims to streamline its operations and align its products with modern dietary trends.
As consumers increasingly favor fresh, less processed options, Coca-Cola’s move signifies a broader industry shift. The focus is now on refreshing, ready-to-drink beverages that cater to evolving tastes.
