GOP Candidate Urges Michiganders to Skip Super Bowl Halftime in $3M Ad Campaign
The political landscape in Michigan is heating up as GOP gubernatorial candidate Perry Johnson launches a $3 million ad campaign urging residents to skip the Super Bowl halftime show. This initiative is included as part of his attempt to connect with conservative voters upset over the NFL’s choice of performers.
Campaign Details
Johnson, a notable entrepreneur from Oakland County, has invested in extensive advertising that includes two new television spots and a significant pre-game broadcast purchase. One ad, titled “Super Bowl Bunny,” encourages viewers to turn away from the halftime performance featuring acclaimed Puerto Rican artist Bad Bunny and instead watch the “All American Halftime Show.”
Event and Timing
- Ad titled: Super Bowl Bunny
- Air date: February 8, during Super Bowl pre-game on NBC
- Alternative show date: Live on TPUSA’s social media channels
The alternative halftime showcase is set to feature Detroit musician Kid Rock, alongside country artists Brantley Gilbert and Lee Brice, plus Gabby Barrett, a former “American Idol” contestant. Johnson believes that the traditional halftime show caters to viewpoints contrary to conservative values.
Controversy Over Performer Choice
Bad Bunny, whose real name is Benito Ocasio, has faced backlash from conservative circles. His acceptance speech at the Grammy Awards, where he stated “ICE out,” drew criticism for perceived political sentiments. Johnson’s campaign seizes on this controversy, suggesting viewers should change the channel.
Advertising Strategy
Johnson’s $3 million campaign covers various platforms, including television, radio, and online media until February 23. This investment reflects a broader strategy to gain visibility in a crowded Republican primary featuring seven candidates, including prominent figures like U.S. Rep. John James and Senate Minority Leader Aric Nesbitt.
Additional Messaging
Another ad from Johnson, called “4747,” pledges to abolish the state income tax. He claims this measure could refund $4,747 to Michigan families, highlighting potential cuts in government spending and inefficiencies. The income tax rate in Michigan is currently set at 4.25%, a significant revenue source for the state.
Background on Perry Johnson
Perry Johnson has a history of political ambition, having previously sought the gubernatorial seat in 2022 and the presidency in 2023. His past campaign faced challenges, including disqualification due to signature collection issues. Despite setbacks, he remains committed to reshaping Michigan’s political narrative and aims to leverage his experience in the business sector.
Johnson is also known as a motivational speaker and the founder of a successful quality management certification business. His extensive background in quality control, particularly in the auto industry, adds to his credentials as he pursues his gubernatorial aspirations.
As Super Bowl Sunday approaches, Johnson’s advertisement campaign seeks to resonate with Michiganders who share similar conservative values, advocating for a shift in viewing habits during one of America’s most-watched events.
