SAQ to Begin Selling Select American Products

Bassyonni

Published: February 6, 2026 6:23 AM ET

The Quebec government has authorized the Société des alcools du Québec (SAQ) to begin selling select American products. This decision specifically includes items that may deteriorate in quality before March 2027. The initiative aims to generate nearly $9 million in profits, which will be allocated to food banks across the province.

Details of the SAQ Initiative

Finance Minister Eric Girard emphasized the exceptional nature of this measure, stating it diversifies efforts to support Quebec residents. Despite this temporary allowance, the overarching ban on American products—noted since March 2025 due to tariffs imposed by the Trump administration—remains in effect.

Sales and Distribution

Only items deemed sellable until March 2027 will be available for purchase. This excludes any product from the U.S. that isn’t facing quality issues. The SAQ had previously announced plans to eliminate sensitive products that could potentially expire. This initiative has already benefited many organizations, with 3,763 cases of American alcohol distributed to 183 entities in Quebec.

Financial Contributions to Food Banks

Should all eligible products be sold, the SAQ expects to contribute up to $8.6 million to the Banques alimentaires du Québec (BAQ). Linda Bouchard, spokesperson for the SAQ, noted that the organization will incur an estimated $4.9 million in operational costs and discounts.

Discounts and Availability

A 15% discount will apply to all American products sold by the SAQ.
Sales will occur exclusively online or at SAQ Dépôt locations.
Additional discounts of 5% for orders of 6 to 11 bottles and 10% for 12 or more will also be offered.

Reactions from Food Bank Officials

Martin Munger, director general of the BAQ, praised the government’s decision as a significant relief for the food network amidst rising demand. He stated that this unprecedented measure will greatly help their mission to support those facing food insecurity.

Ongoing Partnerships and Future Plans

The SAQ has been collaborating with food banks for the past 15 years. According to BAQ communications director Elodie De Smet, the funds received from this initiative will be equitably distributed throughout the province. Discussions regarding the allocation of these funds will take place during the upcoming budget planning for 2026-2027.

Public Sentiment and Concerns

The political climate surrounding this initiative is complex. Linda Bouchard acknowledged varying public reactions and expressed confidence that many will understand the necessity of this decision. Without this initiative, unsold products would lead to unnecessary waste and costs.

Chantal Rouleau, the minister responsible for social solidarity, fully supports the initiative, emphasizing the importance of solidarity during uncertain times. Thus, the SAQ is keen to balance heightened public scrutiny with the humanitarian goals of supporting food security in Quebec.