Aubrey Plaza Stars in Multiple Super Bowl Commercials
Aubrey Plaza’s career trajectory is akin to a meticulously crafted script, blending sharp humor with strategic media presence. The Delaware-born actress has captivated audiences with her unique brand of dry wit, most recently showcased in two Super Bowl commercials: one for Mountain Dew in 2024 and another for Ritz Crackers in 2025. These ads not only spotlight her rising star power but also reveal underlying marketing strategies that aim to engage a diverse audience while leveraging the cultural significance of Super Bowl commercials.
Aubrey Plaza Stars in Multiple Super Bowl Commercials: A Cultural Convergence
The allure of Super Bowl commercials lies in their ability to transcend the actual game, turning viewers’ attention toward creative storytelling. In 2024, Plaza made headlines by riding atop a fire-spewing dragon in the Mountain Dew Baja Blast ad, symbolizing the brand’s youthful exuberance and adventure. The ad was more than just a playful narrative; it strategically aligned Mountain Dew with the ideal of unexpected thrills, appealing to both casual viewers and dedicated fans of the series. This move serves as a tactical hedge against competing beverage brands vying for market share during the highly-competitive Super Bowl timeslot.
The Ritz Crackers commercial in 2025 followed suit, placing Plaza alongside notable figures like Michael Shannon and Bad Bunny. This platform enabled Plaza to further cement her image as a relatable yet iconic figure. Her comedic exchanges in “Ritz Salty Club” not only entertained but also engaged audiences in a broader conversation about authenticity and self-deprecation. As Plaza quipped about her own saltiness, she underscored a critical tension in advertising—balancing humor with real-life relatability to foster genuine consumer connections.
Analyzing the Impact Across Stakeholders
| Stakeholder | Before | After |
|---|---|---|
| Aubrey Plaza | Emerging talent with cult following | A-Lister with national recognition |
| Mountain Dew | Popular among teens | Strengthened youthful brand identity |
| Ritz Crackers | Traditional snack brand | Modernized image through pop culture |
| Advertisers | Generic usage of celebrity endorsements | Focused on humor and relatability |
The Broader Implications: A Regional Perspective
Aubrey Plaza’s successful integration into mainstream advertising mirrors broader socio-economic trends. With the rapid digitalization of media consumption, brands are compelled to think outside the box to capture the attention of increasingly fragmented audiences. This echoes across markets in the US, UK, Canada, and Australia, where unconventional advertising techniques are gaining traction. Each commercial competes to define not just product features, but narratives that resonate emotionally with viewers, setting a precedent for future marketing strategies.
Projected Outcomes: What to Watch For
As 2026 progresses, several developments are poised to influence both Aubrey Plaza’s career and the advertising landscape:
- Aubrey Plaza may leverage her heightened profile for a more diverse range of roles in film and television, potentially branching into production or directing.
- Brands are likely to adopt Plaza’s approach of humor-infused authenticity, leading to a trend in advertising that prioritizes relatable narratives over traditional celebrity endorsements.
- We can expect increased collaboration between celebrities and brands in unconventional formats, such as interactive online experiences, to engage audiences beyond conventional commercials.
Thus, Aubrey Plaza’s ascent not only signifies personal achievement but acts as a bellwether for evolving marketing trends, demonstrating the powerful intersection of entertainment and consumer engagement.
