Emma Stone Celebrates Super Bowl, Squarespace, and K-Pop, Recalls Spice Girls
Emma Stone, the Oscar-winning actress, stars in a new Super Bowl commercial for Squarespace. This advertisement, named “Unavailable,” showcases Stone’s quest for her own domain name, EmmaStone.com, which she has never owned. The commercial is directed by Yorgos Lanthimos, who previously collaborated with Stone on her films, “Poor Things” and “Bugonia.” It features a dramatic narrative as Stone humorously portrays her escalating frustration in securing her digital identity.
Super Bowl Ad Details
The 30-second Squarespace ad is set to air during Super Bowl LX on Sunday. Shot in black-and-white analogue film, it depicts a series of cinematic vignettes. Stone explains that the premise is entertaining, allowing her to reflect on her own experiences as she portrays a version of herself.
Why Squarespace?
Stone expressed enthusiasm for partnering with Squarespace. She found their concept both funny and exaggerated, aligning perfectly with her comedic style. The campaign’s unique angle hinged on securing the domain name, which led to Stone finally registering EmmaStone.com. This presented a valuable opportunity that she had previously overlooked.
Stone’s Digital Journey
- Stone reminisced about her early interest in building websites on platforms like Geocities and Angelfire.
- Despite her love for blogs and online content, she has maintained a low profile on social media, preferring to be a silent observer.
- She shared her current use of Substack to indulge in fashion content, creative writing, and more substantive articles.
Super Bowl and Music Interests
In addition to her commercial appearance, Stone plans to watch the Super Bowl, particularly excited for the halftime performance by Bad Bunny. Having experienced past Super Bowls, she recalls a notably uneventful game featuring Maroon 5’s halftime show.
Musically, her recent playlists are dominated by the soundtrack of “K-Pop Demon Hunters,” which greatly influences her family life. Stone draws parallels between her daughter’s excitement for K-Pop and her own nostalgia for the Spice Girls during her childhood.
K-Pop Passion and Concert Experiences
Emma Stone is also a fan of K-pop, specifically BTS. She recounted her experience hosting SNL when BTS performed, noting the massive enthusiasm surrounding their appearance. Stone expressed a desire to see them in concert soon.
Her recent concert experiences include attending Taylor Swift’s Eras Tour and reminiscing about the nostalgia of past performances. She highlighted the cultural importance of concerts and the joy they bring.
Spice Girls Connection
Stone has attended Spice Girls reunion concerts, recalling the thrill of Geri Halliwell’s return. Although she missed some shows, she values the connection she has with the music that shaped her childhood.
Squarespace Campaign Impact
The Squarespace commercial emphasizes the importance of owning a personal domain in today’s digital landscape. With millions of users across more than 200 countries, Squarespace provides the tools necessary for individuals to create and scale their online presence. Stone’s journey to reclaim her domain serves as a relatable narrative highlighting the significance of digital identity.
