Will Bad Bunny Earn for His Super Bowl Halftime Performance?
The upcoming Super Bowl LX promises to be a significant event for the NFL, but for Bad Bunny, the halftime show represents more than just a paycheck. The Puerto Rican artist, known for his infectious music, will perform during the highly anticipated matchup between the Seattle Seahawks and the New England Patriots.
Will Bad Bunny Earn for His Super Bowl Halftime Performance?
Halftime performers, including Bad Bunny, typically earn a minimal fee based on union contracts. Under the current terms of the Screen Actors Guild-American Federation of Television and Radio Artists, the base fee amounts to approximately $1,000 per day. Though this might seem low for a global superstar, the NFL does cover expenses, which can total several million dollars.
Bad Bunny’s Excitement and Cultural Representation
Despite the modest earnings, Bad Bunny expressed his enthusiasm for the upcoming performance at an Apple Music press event. He referred to the halftime show as “a huge party” and emphasized his intention to showcase “a lot of my culture” during his act.
Impact of Super Bowl Viewership
- Anticipated viewership: Up to 100 million people.
- Potential benefits: Increased exposure, streaming numbers, and ticket sales for Bad Bunny.
The Super Bowl is known for attracting a diverse audience, including many who typically don’t watch football. This presents a unique opportunity for performers to gain widespread recognition.
Advertising Competition and Other Events
While halftime performances are exempt from hefty paychecks, the event does create significant interest. Advertisers invest heavily, with costs soaring up to $10 million for just 30 seconds of airtime, according to Bloomberg News.
In addition to the Super Bowl, Turning Point USA, a conservative activist group, plans to host an alternative stream called “The All-American Halftime Show.” Led by Andrew Kolvet, the event aims to focus on themes of faith, family, and freedom, featuring artists such as Kid Rock.
Ultimately, while Bad Bunny may not earn a substantial amount for his performance, the exposure from Super Bowl LX could significantly boost his career and global presence.
