Brands Harness AI for Impactful Super Bowl Ads: Svedka to Anthropic
The 2026 Super Bowl showcased a bold trend: brands leveraging artificial intelligence (AI) to craft compelling advertisements. This year, companies utilized AI not only in creative processes but also to promote their latest technologies. Major brands like Svedka, Anthropic, and Meta drew attention with innovative twists and memorable moments.
Brands Utilizing AI in Super Bowl Commercials
Svedka Vodka’s AI Innovation
Svedka Vodka introduced what it claims to be the first “primarily” AI-generated national Super Bowl advertisement. The 30-second spot, titled “Shake Your Bots Off,” features Fembot and Brobot, two animated characters, dancing at a human gathering. The parent company, Sazerac, reported that developing this ad took roughly four months. While AI was heavily involved, elements like storyline development still required human input. The ad was created in partnership with Silverside AI, known for its work on controversial Coca-Cola commercials.
Anthropic’s Playful Jab at Competitors
Anthropic’s advertisement promoted its Claude chatbot, creatively mocking OpenAI’s plans to introduce advertisements to ChatGPT. Featuring the tagline “Ads are coming to AI. But not to Claude,” the ad lightheartedly criticized the idea of AI assistants becoming overt marketers. This move escalated into an online dispute, with OpenAI’s Sam Altman labeling the ad “clearly dishonest.”
Meta’s Extreme AI Glasses
Meta showcased its Oakley-branded AI glasses designed for adventurous activities—ranging from sports to extreme events. The ad featured thrill-seekers, including famous personalities such as IShowSpeed and Spike Lee, demonstrating the glasses’ capabilities. These include shooting slow-motion videos and posting directly to Instagram. Last year’s Super Bowl also highlighted Meta’s wearable AI technology with endorsements from stars like Chris Pratt.
Amazon’s Humorous Take on AI
Amazon’s spot featured Chris Hemsworth in a comedic narrative about AI. The ad humorously depicted Hemsworth’s paranoia concerning Alexa+, illustrating the various ways AI could misinterpret its commands. This lighthearted approach introduced Alexa+ and its advanced functionalities, which had been available in early access for over a year before its full launch.
Ring’s Community-Focused AI Feature
Ring presented its “Search Party” feature, utilizing AI to help reunite lost pets with their owners. The ad followed a young girl searching for her dog, Milo. This feature, which can now be used without the need for a Ring security camera, has successfully assisted in reuniting pets with their families.
Google’s AI-Driven Home Design
Google introduced the Nano Banana Pro, an AI model for image generation. The advertisement depicted a mother and son leveraging AI to reimagine their home’s interior, showcasing the technology’s potential for personalized design.
Ramp’s Collaborative Solutions
Ramp’s advertisement featured actor Brian Baumgartner from “The Office,” who used the company’s AI-powered spend management platform to handle excessive work efficiently. The ad cleverly incorporated Baumgartner’s iconic chili spill scene from the series, adding a nostalgic element.
Rippling’s Unique Humor
Rippling debuted its first Super Bowl ad, featuring comedian Tim Robinson who humorously tackles HR challenges with the help of AI. The ad showcased the ease that AI can bring to workforce management.
Hims & Hers’ Healthcare Commentary
Hims & Hers sparked discussions on healthcare access disparities in its advertisement. By referencing wealthy individuals’ extreme health measures, the ad highlighted the company’s AI-powered “MedMatch” tool, which aims to provide personalized treatment recommendations.
Wix’s User-Friendly AI Platform
Wix unveiled its AI-driven Wix Harmony platform in a new Super Bowl commercial. This tool promises to simplify website creation, integrating AI technology with user-friendly design features. Competitor Squarespace also participated in the ads, featuring Emma Stone in a cinematic spot directed by Yorgos Lanthimos.
This year’s Super Bowl ads illustrated how brands are harnessing AI, sparking conversations about creativity, technology, and the future of advertising. As brands step further into AI-driven content, their impact on the advertising landscape continues to grow.
