Formula 1 Meets NFL in Super Bowl Special Collaboration
As the world tunes in for Super Bowl LX, a significant collaboration emerges at the intersection of Formula 1 and the NFL. This year’s Super Bowl takes place on February 12, 2023, at Levi’s Stadium in Santa Clara, California. Millions will enjoy the battle between the Seattle Seahawks and the New England Patriots, featuring a halftime performance by Bad Bunny.
Formula 1 and NFL: A Growing Connection
During the Super Bowl, fans of both sports will also see a unique advertisement from Cadillac, showcasing their 2026 livery. This marks Cadillac’s deeper engagement with American motorsport, leveraging their team’s American roots, particularly through drivers like Sergio Perez and Colton Herta.
The connection between American football and Formula 1 has evolved significantly. It’s not just about shared fans; the Miami Grand Prix illustrates the merging of these two thrilling sports. Opened in 2022, the Miami International Autodrome is strategically located around Hard Rock Stadium, home of the Miami Dolphins, indicating growing synergy between the two sports.
Cadillac’s Major Reveal
As part of their advertising strategy, Cadillac chose the Super Bowl to debut their new livery, which drivers Perez and Bottas will showcase. This event aligns with the team’s goal to attract more North American fans. Their 2026 F1 car will undergo testing soon, with an initial design revealed during pre-season events.
The Miami Grand Prix: A Hub for Collaboration
- Miami Grand Prix started in 2022.
- Designed around Hard Rock Stadium.
- Hosts various NFL and F1 interactions, including skill drills by Dolphins players.
Throughout the Miami weekend, F1 drivers like Oscar Piastri engage with NFL stars, like Dolphins quarterback Tua Tagovailoa, enhancing the bond between the two sports.
Star Investments in Motorsports
Star athletes are exploring ventures across F1 and NFL. Lewis Hamilton, for instance, made headlines when he became a part-owner of the Denver Broncos in 2022. His fervent support for the team was evident during their journey to the AFC Championship game.
Likewise, NFL stars Patrick Mahomes and Travis Kelce have turned their attention to motorsport, investing in Team Alpine. Their engagement signifies respect and interest in Formula 1.
Football Enthusiasm Among F1 Drivers
Notable F1 personalities are also showing enthusiasm for the NFL. Daniel Ricciardo, a dedicated fan, developed a friendship with Buffalo Bills quarterback Josh Allen, leading him to attend multiple Bills games. Highlights of this friendship include memorable experiences, such as catching a football from Tom Brady.
Cross-Sport Collaborations
F1 and NFL stars have been spotted at each other’s events, showcasing their mutual admiration. Recent years have seen drivers and NFL athletes attending games and race weekends, further enhancing their collaborations.
- Lando Norris and Carlos Sainz visited the Las Vegas Raiders in 2023.
- Ricciardo interacted with NFL players, including participating in pitch drills.
- Dallas Cowboys stars have toured F1 garages during race weekends.
One of the highlights of this growing intersection was Terry Crews, the actor and former NFL player, who has become a familiar face in the F1 paddock, bringing his entertainment flair to fans.
Cultural Events at Race Weekends
The 2024 United States Grand Prix featured a collaboration with the Dallas Cowboys Cheerleaders. They entertained fans and engaged with drivers, showing the seamless entertainment blend between these two dynamic sports.
This Super Bowl Sunday is more than just a football event; it showcases a brilliant collaboration between two vibrant sports cultures. As both Formula 1 and the NFL continue to push boundaries, fans can expect more interactions and partnerships in the future.
