Top 2026 Super Bowl Commercials: Watch the Ads Now
The Super Bowl is a major event for football fans, but it also captivates audiences with its high-priced commercials. As Super Bowl LX approaches, advertisers are vying for attention with creative and memorable spots. This article highlights some of the standout commercials from the event and the strategies behind them.
Top 2026 Super Bowl Commercials: Watch the Ads Now
Anthropic’s Playful Jab at ChatGPT
Anthropic has taken to the Super Bowl with a series of ads poking fun at OpenAI’s ChatGPT. The campaign aims to showcase the company’s unique approach to artificial intelligence while engaging viewers with humor.
Guy Fieri’s Transformation for Bosch
In an unexpected twist, celebrity chef Guy Fieri appears in a Bosch ad. The “Like a Bosch” campaign starts with Fieri in a more subdued look, only to revert to his flamboyant persona when Bosch tools arrive. This ad blends humor with brand identity effectively.
Google’s Warm Tribute to AI with Gemini
Google’s “New Home” ad aims to humanize AI through the story of a mother and her son. The ad illustrates how Gemini AI can transform an empty house into a personalized home, highlighting technology as an ally in daily life.
Amazon Alexa’s Humorous Horror
Amazon Alexa’s latest commercial features actor Chris Hemsworth, who humorously fears Alexa’s capabilities. As he prepares for potential disaster, the ad presents Alexa as a benign presence, blending comedy with brand messaging about smart home technology.
Rippling’s Payroll Dilemma
HR technology firm Rippling launched a comedic ad featuring Tim Robinson, who spirals into madness when he finds his payroll issues unresolved. The ad captures the chaos of managing multiple payroll systems while promoting Rippling’s solutions.
Vibe Coding Simplicity from Base44
Base44 presents a straightforward concept in its ad, showing office workers mesmerized by an AI-powered program that codes apps effortlessly. This promotes the potential of modern software solutions without dwelling on any technical drawbacks.
T-Mobile and Backstreet Boys’ Catchy Partnership
The Backstreet Boys reunited for a catchy promotion with T-Mobile at a Times Square store. Their serenade encourages customers to switch phone plans, mixing nostalgia with modern marketing strategies.
Hellmann’s Nostalgic Twist
Hellmann’s ad features Andy Samberg as “Meal Diamond,” performing a parody of Neil Diamond’s classic hits. His humorous ode to mayonnaise ties the brand into a nostalgic narrative that resonates with viewers.
Ritz’s Island Invitation
In a witty ad for Ritz crackers, actors Jon Hamm and Bowen Yang express their frustration over not being invited to a glamorous island party. The playful tone highlights the brand’s fun image.
State Farm’s Musical Parody
State Farm turned to music with a parody of Bon Jovi’s “Livin’ on a Prayer.” Featuring Danny McBride and Keegan-Michael Key, the ad humorously portrays the “other” insurance providers who fall short in coverage.
Instacart’s Banana Antics
Actors Benson Boone and Ben Stiller star in an Instacart commercial, delivering a quirky take on selling bananas. Their comedic chemistry captivates the audience while promoting the service.
Emma Stone’s Domain Dilemma
In a dramatic twist, Emma Stone highlights the challenges of finding available domain names in her Squarespace ad. Her performance effectively conveys the brand’s messaging in a memorable way.
Pepsi’s Polar Bear Surprise
In a clever twist, Pepsi features polar bears, traditionally associated with Coca-Cola, in its 2026 Super Bowl ad. The bears embrace Pepsi, marking a humorous and bold advertising move.
Andy Cohen’s Gummy Cluster Pitch
Bravo personality Andy Cohen makes an appearance selling Nerds Gummy Clusters while strutting down a glamorous red carpet. His enthusiastic delivery captures viewer attention and showcases the product effectively.
These commercials exemplify creativity and strategic messaging that make them memorable during the Super Bowl. Keep an eye on El-Balad for updates on the latest ads and trailers from the event.
