The Super Bowl LX, a high-stakes showdown between the Seattle Seahawks and the New England Patriots, is also a battleground for advertisers. On February 8, 2026, various brands showcased their creativity, using humor and star power to compete for attention amidst a tense political backdrop.
Top Ads from Super Bowl LX 2026
This year, many advertisers adopted safe strategies, capitalizing on comedy and well-known personalities. Some brands, however, chose to tackle serious social issues or push creative boundaries. Here’s a roundup of the standout ads from Super Bowl LX.
Ad Highlights
- Kellogg’s Raisin Bran: Featuring William Shatner, this light-hearted ad celebrates fiber content.
- Bud Light: A comedic chase involving Post Malone and Peyton Manning humorously unfolds at a wedding.
- Squarespace: Emma Stone portrays frustration over an unavailable domain name in a noir-themed ad.
- Dove: This ad promotes body positivity by celebrating young girls in sports through a catchy soundtrack.
- Pringles: Sabrina Carpenter’s adventure with a chip boyfriend named “Pringleleo” showcased playful romance.
- Instacart: Ben Stiller and Benson Boone dazzled viewers with an ’80s-inspired musical performance.
- Fanatics Sportsbook: Kendall Jenner humorously addresses her personal experiences with ex-boyfriends in a betting context.
- Pepsi: This ad took a dig at Coca-Cola, featuring a spin on its iconic polar bears.
- He Gets Us: A reflective ad encourages viewers to consider societal pressures surrounding materialism.
- Novartis: NFL tight ends, including Rob Gronkowski, promoted awareness for prostate cancer screenings.
- Xfinity: Nostalgia reigned with a “Jurassic Park”-inspired ad highlighting the need for strong WiFi.
- Bosch: Guy Fieri tones down his persona for this down-to-earth ad about home improvement.
- Redfin x Rocket Mortgage: This campaign focused on fostering human connections over celebrity endorsements.
- TurboTax: Adrien Brody’s role as an expert presented comedic struggles in achieving relatable humor.
- Uber Eats: Matthew McConaughey humorously debates the real purpose of the Super Bowl.
- Oakley Meta: Athletes highlighted innovative performance AI glasses during exciting adventures.
- Amazon Alexa: Chris Hemsworth playfully expresses concern over the potential risks of AI at home.
- Claude: This ad for Claude, an AI assistant, humorously mocked rival tech companies.
- Hims & Hers: The brand spotlighted healthcare inequality in America, featuring a character similar to Jeff Bezos.
Super Bowl LX’s advertising landscape reflected a blend of humor, insight, and creativity, making it memorable for viewers and advertisers alike.
