Michael Bay Sues Cadillac F1 Over Super Bowl Ad; Team Seeks Resolution
Cadillac has unveiled its first Formula 1 car, featuring a striking asymmetrical design, during a Super Bowl ad. This highly anticipated launch was accompanied by a score from a famous speech by John F. Kennedy, linking the U.S. space program of the 1960s to General Motors’ ambitious automotive efforts.
Michael Bay’s Legal Action Against Cadillac F1
Shortly after the ad aired, news broke of a lawsuit filed by renowned director Michael Bay. The filmmaker, known for directing major blockbusters such as “Bad Boys” and “Transformers,” claims he had been significantly involved in the project since November. His contributions reportedly included introducing the distinct Kennedy speech and influencing the desert-themed setting.
Details of the Lawsuit
- Bay alleges that, after initial discussions with Cadillac F1 leader Dan Towriss, he was informed by an ad agency that the team intended to change directions.
- The lawsuit claims that many of the creative ideas in the final ad originated from Bay’s input.
- Bay is seeking $1.5 million for director and producer fees, alongside punitive damages.
Cadillac’s Response
Dan Towriss addressed the media following the ad’s debut. He expressed disappointment over Bay’s decision to pursue legal action but emphasized that the creative work had been largely completed before discussions with Bay began.
“We have a lot of respect for Michael [Bay],” Towriss stated. He noted that Cadillac’s team had a clear vision for the project prior to engaging with Bay.
Looking Forward
Despite the ongoing legal issues, Towriss remains optimistic about resolving the matter amicably. He underscored the team’s pride in their recent launch and looks forward to the future of Cadillac’s Formula 1 program.
