125 Million Viewers Secure Second All-Time Ranking
The 60th Super Bowl, held recently, attracted an impressive audience, although it fell short of last year’s record. The game, featuring the Seattle Seahawks and New England Patriots, garnered 124.93 million viewers, according to Nielsen’s final ratings. This figure includes viewership from Telemundo’s Spanish broadcast and various NBCUniversal digital platforms.
Audience Comparison and Records
Super Bowl LX’s audience is a slight 2 percent decrease from last year’s 127.71 million viewers, which set a new all-time U.S. audience record. Despite this, NBC achieved a peak viewership of 137.8 million during the second quarter of the game.
- Broadcast Network: NBC and Peacock
- Viewership for Super Bowl LX: 124.93 million
- Viewership Record from Super Bowl LIX: 127.71 million
- Peak Viewership: 137.8 million
Halftime Show and Streaming Impact
The halftime performance by Bad Bunny proved to be a highlight, attracting 128.2 million viewers. This was a drop of 4 percent compared to Kendrick Lamar’s performance last year. Notably, Bad Bunny’s performance marked the first Spanish-language halftime show.
- Halftime Show Viewership: 128.2 million
- Previous Year’s Halftime Show: 133.5 million
- Social Media Engagement: 4 billion views in 24 hours
Telemundo and Streaming Statistics
Telemundo’s broadcast reached 3.3 million viewers, the highest for its Spanish-language telecast of the Super Bowl. Additionally, Bad Bunny’s halftime show averaged 4.8 million viewers, setting a new record for Spanish-language performances.
Although NBCUniversal has not released detailed streaming data yet, they noted that Peacock experienced its largest audience ever that day. This surge was supported by viewership of the Super Bowl, Winter Olympics, and new series promotions.
Winter Olympics Viewership
On the same day, the Winter Olympics garnered an average of 42 million viewers across platforms. This audience marked the highest since the second day of the 2014 Winter Olympics and represented a 73 percent increase from the same day during the 2022 games.
- Olympics Audience: 42 million
- Increase from 2022: 73 percent
This year’s Super Bowl may have secured its place as the second most-watched broadcast in U.S. television history, showcasing the enduring popularity of the event.
