Super Bowl LX Attracts 124.9 Million Viewers; Bad Bunny Surpasses with 128.2 Million
Super Bowl LX attracted an average of 124.9 million viewers on NBC’s platforms. Although this represents a decline of 2.8 million from last year’s historic 127.7 million, it still secures the event as the second-most-watched game in U.S. television history. A significant highlight occurred during the second quarter, where viewership peaked at 137.8 million, marking the highest single moment in U.S. television history.
Record-Breaking Halftime Show
Bad Bunny’s halftime performance reached an impressive 128.2 million viewers. This number is 5.3 million less than Kendrick Lamar’s 133.5 million during last year’s halftime show, the highest ever recorded. Bad Bunny, celebrated as the most-streamed artist on Spotify in 2025, infused his performance with Spanish-language music, showcasing vibrant choreography and elements of Puerto Rican culture, including a couple getting married during the show.
Public Reactions and Influence of the Game
Public reception of the halftime show varied. Notably, former President Donald Trump criticized the performance, labeling it as “disgusting.” Despite the dip in viewer numbers, experts suggest that factors like a lackluster game and the innovative audience measurement strategies by Nielsen contributed to the shifts. The new methodology implemented in 2025 improved the accuracy of audience tracking, which may have resulted in inflated numbers for sports broadcasts.
Unique Viewership Dynamics
- The game became the most-watched Super Bowl in U.S. Spanish-language history, with an average of 3.3 million viewers on Telemundo.
- Viewership peaked at 4.8 million during halftime on Spanish-language networks.
- Concurrent events, such as a Kid Rock concert organized by Turning Point USA, also drew significant attention, garnering 6 million concurrent views on YouTube.
- As of now, the Bad Bunny halftime show video has exceeded 57 million views on the NFL’s YouTube channel.
Observers noted that the NFL’s 2025 season had the second-best television ratings since monitoring began in 1988, averaging 18.7 million viewers throughout. This performance follows a trend where the NFL remains at the forefront of sports entertainment, consistently dominating viewership.
Looking Ahead
Despite not breaking last year’s ratings record, Super Bowl LX demonstrated the enduring popularity of the NFL. With plans to increase international outreach and focus on global appeal, the league is positioned to break more records in the future, drawing admiration from leagues across the globe.
