Discover the New, More Human TD Brand

TD Bank has officially launched its new brand initiative, termed “More Human.” This important campaign marks the beginning of a comprehensive rollout across multiple platforms and channels throughout the year.

Emphasizing Human Experience in Banking

Tyrrell Schmidt, the Global Chief Marketing Officer at TD, emphasized the significance of human experience in an increasingly automated world. He stated, “The digital future should also be a human one.” This approach highlights the necessity for banking to focus on human interactions amidst the growing influence of technology and artificial intelligence.

An Inclusive Brand Identity

The “More Human” brand represents TD’s commitment to unifying its identity across Canada and the United States for the first time. This unified presence aims to simplify and enhance customer experiences, making banking more intuitive and personal.

• Unified Brand Presence: First-ever single identity for Canada and the U.S.
• Focus on Simplicity: Banking experiences designed around people’s needs.
• Dual Market Integration: Clear communication of the Bank’s values and direction.

Core Values of the New Brand

The refreshed brand platform reflects TD’s strategic focus on creating a customer experience that embodies kindness, compassion, and helpfulness. Schmidt further noted that these traits are foundational to what makes the bank uniquely human.

Visual Identity Updates

Alongside the brand’s conceptual refresh, TD has also launched an updated visual identity. This new look aims to project a modern, dynamic, and warm representation of the “More Human” ethos.

In conclusion, TD Bank’s “More Human” initiative is designed to strengthen its commitment to creating customer-centric and uncomplicated banking experiences. This strategy reflects its dedication to ensuring that the future of banking remains fundamentally human.