Wendy’s to Close 6% of Stores by Mid-2026

Wendy’s has announced plans to close 5% to 6% of its restaurants by mid-2026. This decision is part of a larger turnaround strategy aimed at improving the brand’s performance. In November, the fast-food chain revealed intentions to shut down numerous locations, and 28 stores were already closed in the fourth quarter of the previous year.

Details of the Closure Plan

Interim CEO Ken Cook shared insights during the company’s earnings call, indicating that Wendy’s had 5,969 restaurants in the United States at year-end. The closures target “consistently underperforming restaurants.” By doing so, Wendy’s and its franchisees hope to prioritize locations that can generate higher profits. However, the company has not yet released a list of which restaurants will be closed.

Sales Performance and Strategy Shift

Wendy’s has experienced a noticeable decline in US sales. In the last quarter of 2025, same-store sales fell by 11.3%. Over the entire year, there was a 5.6% decrease in same-store sales. Cook acknowledged that the brand had heavily relied on limited-time promotions, but is shifting focus to provide everyday value.

New Menu Offerings

The company recently expanded its Biggie meal options to enhance customer value. This includes:

• $4 Biggie Bites
• $6 Biggie Bag
• $8 Biggie Bundle

This strategy aims to attract value-conscious consumers who are cutting back on discretionary spending amid rising inflation.

Positive Signs Amid Challenges

Despite the sales slump, Cook noted that Wendy’s new chicken tenders, referred to as “Tendys,” have been performing well. This product launch could help offset declining same-store sales and reinvigorate customer interest.

Overall, Wendy’s is navigating a challenging landscape with strategic closures and a shift towards providing better value for customers. These changes may improve the brand’s outlook as it adapts to current market conditions.