Anthropic’s Super Bowl Ads Propel Claude’s App into Top 10
Anthropic’s Super Bowl advertising campaign has effectively boosted its AI chatbot, Claude, into a top-tier mobile application. The humorous ads featured quirky scenarios illustrating the chatbot’s advice, which has resonated with viewers and potential users alike.
Claude Surges to Top 10 in App Rankings
Following the Super Bowl ads, Claude jumped from No. 41 to No. 7 on the U.S. App Store rankings. This significant rise marks its highest position to date. Users are particularly drawn to Claude’s unique selling point of being ad-free, which stands in contrast to competitors like ChatGPT.
Download Statistics
Data from Appfigures reveals remarkable growth in Claude’s downloads. From Sunday to Tuesday, it racked up approximately 148,000 downloads across iOS and Android platforms. This figure represents a 32% increase compared to the previous Thursday to Saturday period, when downloads were about 112,000.
- Downloads from Sunday to Tuesday: 148,000
- Previous download period: 112,000
- Daily average downloads (latest): 49,200
- Previous daily average downloads: 37,400
Global Performance
Globally, Claude has also seen an uptick in downloads. Overall worldwide downloads increased by 15% during the same timeframe. However, this growth is noted to be less robust compared to the U.S. market.
Context of Claude’s Launch
When Claude was initially launched on iOS in May 2024, it faced stiff competition from ChatGPT, which reached almost half a million installs within its first five days. In contrast, Claude garnered only 157,000 downloads in its first week, placing it at a ranking of No. 55 on the U.S. App Store.
Conclusion
The combination of clever Super Bowl advertising and the recent release of Claude’s Opus 4.6 model appears to have successfully increased its visibility and appeal. As a result, Claude’s app is gaining traction, marking a turnaround since its initial reception.
