Reese’s Inventor’s Grandson Accuses Hershey of Changing Original Ingredients
In a recent letter, Brad Reese, the grandson of the inventor of Reese’s Peanut Butter Cups, has raised concerns about the ingredient quality of the beloved candies produced by The Hershey Company. The letter, published on February 14 on LinkedIn, was addressed to Todd Scott, Hershey’s senior communications manager.
Concerns Over Ingredient Changes
Brad Reese claims that Hershey has replaced original ingredients with inferior alternatives. He specifically cited the substitution of milk chocolate with compound coatings and traditional peanut butter with peanut butter cremes. Reese emphasizes his heritage, stating his grandfather, H.B. Reese, created the candy using a simple combination of milk chocolate and peanut butter.
The Brand’s Legacy at Stake
- Brad Reese, age 70, has been an ambassador for Reese’s for over 20 years.
- His family sold the brand to Hershey in 1963.
- He expresses frustration, claiming the story representing the brand is no longer truthful.
In his letter, Reese expressed concern over the potential long-term effects of changing traditional ingredients. He argues that Hershey is losing the essence of what made Reese’s a trusted brand. He asked, “How does Hershey continue to position Reese’s as a flagship brand while quietly changing the very ingredients that built that trust?”
Hershey’s Response to the Allegations
The Hershey Company defended its product integrity, stating that Reese’s Peanut Butter Cups continue to be made with fresh-roasted peanuts and milk chocolate. The brand mentioned that while they have expanded the Reese’s product line, adjustments are made to maintain the essence of recipes over time.
Industry Trends in Candy Manufacturing
- Candy manufacturers often alter recipes due to fluctuating cocoa prices.
- Some companies have replaced cocoa butter with vegetable oil, impacting product branding.
- Labels may now feature terms like “candy coatings” or “chocolate candy” instead of “milk chocolate.”
In a February 2025 earnings call, Hershey’s Chief Financial Officer Steve Voskuil confirmed some product alterations but assured that there has been no negative impact on consumers.
Emotional Connection to the Brand
Living in Palm Beach, Florida, Brad Reese conveyed his disappointment in an interview, stating he feels a personal connection to Reese’s despite lacking control over its production. He believes consumers deserve authenticity and worries that changing recipes could jeopardize the brand’s popularity. “Reese’s is so well loved, but that can turn in a heartbeat,” he warned.
Ultimately, Brad Reese hopes to compel Hershey to reconsider its ingredient decisions, emphasizing a need for brand integrity that aligns with consumer expectations.
