Dragons’ Den Spotlights Protein Cookies and Sea Moss Supplements Tonight
Tonight’s episode of Dragons’ Den showcases an array of exciting businesses seeking investment. This week, renowned rapper and entrepreneur Tinie Tempah steps into the den as a guest dragon. Alongside established dragons like Peter Jones and Deborah Meaden, Tempah will evaluate pitches from inventive entrepreneurs.
Businesses Pitching on Dragons’ Den
The featured entrepreneurs tonight include a high-protein cookie brand, a five-a-side football league, adaptive gripping aids, and a sea moss supplement startup.
1. Jnck Bakery
First up are brothers Alex and Sean Brassil, co-founders of Jnck Bakery. Launched in 2023, this cookie brand specializes in low-sugar, high-protein treats made with pea protein and prebiotic fiber. Their product range features four flavors: milky chocolate, “trippple” chocolate, white gold chocolate, and white ruby chocolate. Each cookie reportedly contains 90% less sugar and offers three times the protein compared to traditional cookies.
- Launched: 2023
- Sugar Reduction: 90%
- Protein Increase: 3 times
- Saturated Fat Reduction: 50%
Despite gaining placement in numerous Tesco locations in 2024, Jnck Bakery faced financial challenges, entering administration with debts exceeding £250,000 in September of last year. The Brassil brothers are now pivoting to a new electrolyte venture called Lyte On.
2. Business Fives
Next is John McClarey, founder of Business Fives. Established in 2016, this Edinburgh-based company organizes corporate five-a-side football tournaments and charity events throughout the UK and Ireland. The initiative promotes employee engagement and wellness through sports.
- Launched: 2016
- Charity Contribution: 10% of revenue
Participants from various companies can select their charity of choice and join in various sporting events, including football, golf, and even esports tournaments.
3. Adaptive Gripping Aids
Rob Smith and business development manager Jo Gumbley are presenting a collection of adaptive gripping aids designed to assist those with reduced hand function. Founded in 2007, the company addresses everyday challenges with practical solutions, including their primary product—a general-purpose gripping aid.
- Launched: 2007
- Initial Development: Late 1990s
These tools facilitate tasks like holding aerosol cans and gardening tools, improving daily living for users. Their products are available on Amazon and through their official site.
4. Health & Holistics
Finally, Rome Haghighat introduces Health & Holistics—a wellness brand specializing in sea moss products sourced from St. Lucia. Launched in 2024, the brand is gaining traction due to the nutritional benefits associated with sea moss.
- Launched: 2024
- Product Range: Gels, capsules, detox blends, beauty products
Health & Holistics emphasizes natural nutrients that support gut health, immunity, and energy levels. Their products include various blends of sea moss, shilajit, and other beneficial ingredients, available on Amazon and their website.
This week’s Dragon’s Den promises engaging entrepreneurial stories and innovations, particularly in the fields of protein cookies and sea moss supplements.
