Reese’s Inventor’s Grandson Criticizes Hershey
The grandson of Reese’s Peanut Butter Cups inventor is publicly criticizing the Hershey Company for compromising product quality. Brad Reese alleges that Hershey has shifted to cheaper ingredients for several Reese’s products, undermining the brand’s integrity.
Allegations Against Hershey
In a letter dated February 14, Brad Reese expressed his concerns to Hershey’s corporate brand manager. He pointed out that the company replaced traditional ingredients in various products. Notable changes include substituting milk chocolate with compound coatings and peanut butter with peanut creme.
- Brad Reese is 70 years old.
- He is the grandson of HB Reese, the original inventor.
- HB Reese created the first Reese’s Peanut Butter Cups in 1928.
- The company was sold to Hershey in 1963.
Hershey’s Response
In response, Hershey acknowledged some adjustments to recipes but defended their products. They emphasized that Reese’s Peanut Butter Cups still contain milk chocolate and peanut butter made from roasted peanuts, sugar, and salt.
Hershey stated, “As we’ve grown and expanded the Reese’s product line, we make product recipe adjustments.” The goal is to introduce new shapes and flavors while retaining the unique essence of Reese’s.
Quality Concerns on New Products
Brad Reese recently discarded a bag of Reese’s Mini Hearts, a Valentine’s Day item. The packaging labeled the candies as made from “chocolate candy and peanut butter creme.” He found the taste unacceptable, describing it as “not edible.”
Ingredient Regulations and Standards
The FDA enforces stringent regulations regarding labeling chocolate products. For instance, to be classified as milk chocolate, a product must contain:
- At least 10% chocolate liquor
- At least 12% milk solids
- At least 3.39% milk fat
Companies can use alternative terms to comply with these rules. For example, Hershey’s Mr. Goodbar packaging indicates “chocolate candy” instead of “milk chocolate.”
Innovation vs. Quality
Brad Reese expressed his belief that innovation is vital but should not come at the expense of quality. His advocacy highlights a growing concern among consumers about maintaining traditional ingredient standards in popular brands.
The ongoing debate between innovation and quality continues as Hershey adapts its product offerings to meet changing consumer demands.
