Tesla Unveils $60K AWD Cybertruck, Slashes Cyberbeast Price by $15K
Tesla has officially unveiled a new all-wheel drive (AWD) Cybertruck model starting at $60,000. This announcement marks a strategic shift as the company navigates challenges in selling its polarizing electric truck. Additionally, the price of the premium Cyberbeast model has been reduced by $15,000, bringing it down to $100,000.
Current Sales Struggles
Despite the recent pricing adjustments, Tesla’s Cybertruck sales remain below expectations. The company has sold approximately 5,000 units per quarter, which is significantly lower than the anticipated annual sales of over 250,000 units.
Previous Price Expectations
- The Cybertruck was initially introduced in 2019 with a promised base price of $40,000.
- Upon its debut in 2023, the starting price for initial deliveries was over $120,000.
- Cheaper variants, like the rear-wheel drive (RWD) Cybertruck priced at $70,000, have been discontinued due to poor sales.
Features of the New AWD Cybertruck
The new AWD Cybertruck boasts two electric motors for enhanced performance, providing an estimated range of 325 miles. Although the range is slightly less than the previous RWD model’s 350 miles, the AWD version includes more features.
- It has adaptive damping as opposed to adaptive air suspension.
- The AWD version also retains bed outlets and tonneau cover functionality.
Impact of Pricing Adjustments
Pricing changes come after a prior increase to the Cyberbeast model in August by $15,000. The latest adjustment aims to revive interest in the Cybertruck lineup, addressing concerns over affordability and functionality.
Future of Cybertruck Sales
The introduction of a competitively priced AWD model may attract potential buyers. However, there are questions about whether price adjustments alone can stimulate sales. Observers suggest that factors beyond pricing, including public perception of CEO Elon Musk, may be affecting sales figures.
Potential buyers who wish to explore the features of the new AWD Cybertruck can visit Tesla’s official site for detailed comparisons with previous models. With ongoing adjustments, Tesla continues to seek a balance between innovation and market demands.
