Lamborghini Ends First EV Project, Calls It an ‘Expensive Hobby’
Lamborghini has officially terminated its plans for the Lanzador EV, initially anticipated as a key step in the company’s electric vehicle strategy. CEO Stephan Winkelmann recently confirmed that high-end buyers are not ready to abandon traditional combustion engines.
Lamborghini Cancels Lanzador EV Project
The Lanzador, introduced as a concept nearly three years ago, was designed to showcase Lamborghini’s potential direction in electric vehicles. The original plan was to launch a production version by 2028. However, following internal discussions, the company revised the launch timeline to 2029. Eventually, the decision was made to cancel the all-electric model altogether.
Market Demand and Consumer Preferences
Winkelmann expressed that the interest level in high-performance electric models appeared minimal among Lamborghini’s customer base. He stated, “Consumer demand for an electric Lamborghini without a V8 or V12 is close to zero.” This finding led the brand to reconsider its electric strategy.
Transition to Plug-in Hybrids
Despite the cancellation of the all-electric Lanzador, Lamborghini is planning to release a plug-in hybrid version by the end of the decade. The upcoming Urus model will also follow this trend, adopting a plug-in hybrid configuration instead of going fully electric.
- Plug-in hybrid Lanzador version planned by 2030.
- Next Urus model to feature hybrid technology.
Financial Considerations and Future Strategy
Winkelmann characterized the pursuit of full electric development as an “expensive hobby,” which could prove financially unwise. He emphasized the need for the company to invest responsibly, balancing innovation with the desires of its customer base.
In the face of increasing EU emissions regulations, Lamborghini suggests that an emphasis on plug-in hybrids may serve as a viable middle ground. By 2030, fleet emissions must drop by at least 55% relative to 2021 levels, and by 2035, a 90% reduction is mandated.
Industry Landscape
Contrary to Lamborghini’s stance, other luxury carmakers are advancing their electric vehicle initiatives. For example, Ferrari’s first electric model, the Luce, is set to debut on May 25. Similarly, Bentley plans to reveal its first EV this year, underscoring a shift in consumer expectations across the automotive sector.
While Lamborghini remains cautious about fully embracing electric vehicles, the company is not entirely shutting the door on this future direction. Their strategy reflects an attempt to reconcile regulatory demands with the craftsmanship and emotional connection that their traditional models provide.
