Google News Initiative Recognizes BAG Convergence for Digital Innovation

Bassyonni

Published: February 25, 2026 6:10 AM ET

BAG Convergence, a key player in the digital media landscape, has achieved significant recognition from the Google News Initiative (GNI). The initiative highlights the company’s efforts in enhancing digital innovation through a structured partnership with Google. This recognition places BAG Convergence among selected publishers making strides in the realm of digital engagement.

Google News Initiative Recognizes BAG Convergence for Digital Innovation

The team at BAG Convergence has successfully implemented the Reader Revenue Manager (RRM) in collaboration with Google. This implementation marks a notable advancement in their audience engagement strategies.

Audience Engagement Insights

Over recent months, BAG Convergence conducted extensive audience surveys across its various digital platforms. The initiative garnered over 300,000 responses, establishing one of the largest audience engagement studies in India, in collaboration with Google.

Survey Responses: More than 300,000
Collaboration: Google News Initiative
Objective: Enhance audience engagement

Team Collaboration and Strategy

Several teams across BAG Convergence contributed to this achievement. The Business and Strategy team played a pivotal role by initiating the partnership and outlining the strategic direction. Meanwhile, the Product and Technology team collaborated closely with Google to execute the technical integration of the RRM.

After the successful implementation, the solution was passed on to the SEO and Editorial teams. Over a period of two months, these teams gathered critical data on audience demographics, location, and interests.

Impact on Content Strategy

The data collected is essential for refining content direction and enhancing sales planning. By understanding audience preferences, BAG Convergence aims to develop more effective media strategies moving forward.

Anuradha Prasad, Chairperson and Managing Director of BAG Convergence, reflected on this significant milestone. She emphasized that as the digital landscape evolves rapidly, the company is committed to adapting its strategies. The insights derived from the Google RRM survey are set to influence future content strategies, catering to the behaviors of a new generation of audiences.