Braze Xbox Test Messages Flood Phones: Key Details Revealed
Recently, Xbox app users experienced a surge of unexpected notifications. Around 12:30 p.m. ET, many received pop-up alerts stating: “This is a dummy test message sent via Braze. Please capture a screenshot once you receive it.”
Braze Xbox Test Messages Explained
The flood of alerts led users to flock to platforms like Reddit for discussion. Many believed the notifications were the result of an internal error. One user speculated, “Someone pushed Test to Prod. The entire app is broken.”
These notifications included references to Braze, a customer engagement platform. Users indicated that the flurry of messages likely stemmed from a test intended for internal teams. “It doesn’t mean anything. It doesn’t mean your account was hacked or compromised. It’s just a backend testing error,” noted another Redditor.
Responses from Users
- Many users expressed frustration, stating their intent to uninstall the app.
- Others sought clarification on the implications of the messages.
About Braze
Braze specializes in customer engagement. It provides tools for testing and sending messaging campaigns, which might explain the recent issue with the Xbox app notifications.
Recent Changes at Xbox
In addition to the notification debacle, Xbox has seen significant leadership changes recently. Phil Spencer, the CEO of Microsoft Gaming, announced his retirement. Meanwhile, Xbox president Sarah Bond will also step down but will offer advisory support to new Xbox head, Asha Sharma.
These events have prompted discussions among the gaming community regarding Microsoft’s future direction with Xbox.
El-Balad will continue to monitor these developments and provide updates as new information arises.
