Pizza Hut Launches Crafted Flatzz with Shivam Dube, Varun Chakravarthy, Harshit Rana
Pizza Hut has unveiled its latest offering, Crafted Flatzz, featuring Indian cricket stars Shivam Dube, Varun Chakravarthy, and Harshit Rana in a promotional campaign. The launch coincides with significant cricket events, including the ICC Men’s T20 World Cup and the forthcoming Indian Premier League (IPL), both of which capture the attention of millions across India.
Crafted Flatzz: A New Pizza Experience
Crafted Flatzz represents a departure from traditional round pizzas, introducing an oval shape aimed at enhancing both visual appeal and the eating experience. The new product is designed with a thin, crisp, and lighter crust, generously topped to provide a satisfying yet not overly heavy flavor burst.
Celebrity Endorsement and Campaign Highlights
The advertisement features the three cricketers showcasing their camaraderie, highlighting their playful interactions. They humorously remark that Crafted Flatzz is “bolder than team selections” and its crust is “lighter than the competition.” This element of fun resonates with cricket fans, further engaging the audience.
Positioning and Availability
Crafted Flatzz is marketed as an “all-rounder” pizza—perfect for sharing during cricket match screenings and social gatherings. Manish Guptaa, Chief Marketing Officer of Pizza Hut Indian Subcontinent, emphasized the brand’s commitment to innovation, tailoring new products to meet consumer preferences for bold flavors and modern formats. He remarked, “This launch reflects our continued focus on innovation and on creating meaningful, shared food experiences.”
Variants and Pricing
The Crafted Flatzz range includes a variety of seven flavors:
- Fiery Schezwan Veggie
- Paneer Makhni Masala
- Smokey BBQ Veggie
- Overloaded Veggies
- Keema Masala
- Ultimate
- Tandoori Chicken
This selection caters to diverse taste preferences, offering both vegetarian and non-vegetarian options. Crafted Flatzz is available for dine-in, delivery, and takeaway at Pizza Hut locations in India, starting from INR 299. Additionally, a promotional offer is available: two Crafted Flatzz can be purchased for INR 499, promoting group gatherings during match days.
