UFC Invests $60 Million in White House Event Promotion
The Ultimate Fighting Championship (UFC) is set to invest approximately $60 million in a historic event at the White House. This unprecedented show is scheduled for June 14, 2026, to commemorate 250 years of American independence. The announcement was made by Mark Shapiro, chief of TKO Group Holdings, the UFC’s parent company.
Details of the Event
This extraordinary event is backed by US President Donald Trump, who revealed plans for it last year. Dana White, the president of the UFC, has confirmed the promotion’s involvement. Shapiro emphasized that the UFC will not generate profit from the event. Instead, he regards it as a long-term investment focused on media visibility.
Financial Insights
Shapiro disclosed that efforts are underway to partner with corporate sponsors. These partnerships aim to alleviate around $30 million of the event’s total expenditure. He noted, “We will not profit from the White House event independently. Bottom line is, it’s still a moving target.”
Anticipated Attendance
The UFC has estimated an audience of approximately 5,000 spectators on the South Lawn of the White House. Additionally, around 80,000 fans are expected to gather at the nearby Ellipse park in Washington, D.C.
Fighters and Matchups
While the full details of the fight card have yet to be confirmed, Trump has indicated that they will feature “the biggest matches they’ve ever had.” Numerous fighters have shown interest in participating, including:
- Jon Jones
- Conor McGregor
- Alex Pereira
- Amanda Nunes
- Nate Diaz
- Islam Makhachev
As anticipation builds, fight enthusiasts await more information on the matchups. The UFC aims for this milestone event to be a celebration of American sports and culture, making it a significant moment in the history of mixed martial arts.
