Netflix and Apple Secure F1 Deal for Grand Prix, Drive to Survive
In an unexpected partnership, Apple and Netflix have joined forces to enhance the viewing experience for Formula 1 fans. This collaboration will cover specific F1 programming, significantly expanding content availability for enthusiasts.
Key Details of the F1 Deal
- Event: F1 Canadian Grand Prix
- Dates: May 22-24
- Platforms: Simulcasting on both Netflix and Apple TV
- New Season of Drive to Survive: Season eight debuts on both platforms
- Eddy Cue: Apple’s Senior VP of Services announced the partnership
Strategic Growth for Formula 1
Eddy Cue emphasized the crucial role Netflix has played in popularizing Formula 1 with the launch of Drive to Survive. He expressed excitement over making F1 content accessible to both new and existing fans in the U.S.
This alliance benefits both companies. Apple acquires additional F1 content to complement live races, while Netflix continues its strategy of broadcasting live events, including the Canadian Grand Prix in May.
Apple’s Broader Vision for F1
Apple’s engagement with Formula 1 goes beyond this deal. The company is integrating F1 content into various applications, including:
- Apple News (with live race look-ins)
- Apple Maps
- Apple Music
In addition to Netflix, Apple is forming partnerships with other platforms. Imax will simulcast selected races, and Apple plans to collaborate with Fox’s Tubi for unique alternative broadcasts known as “altcasts.”
Investment and Future Plans
Apple secured rights for F1 programming last year, with estimates placing the deal’s value between $140 million and $150 million annually. This marked a significant shift from ESPN, which previously held broadcasting rights and contributed to F1’s growth in viewership and popularity.
The partnership aims to enhance fan engagement and broaden the appeal of Formula 1 in North America, ahead of the season’s kickoff in Melbourne, Australia, next month.
Despite the transition, ESPN and Formula 1 remain connected, collaborating on consumer products and online comics, as previously noted.
