“Montreal Buses Reintroduce ‘Go Habs Go!’ Amid Language Debate”
Montreal’s public transit agency is set to bring back the popular “Go Habs Go!” slogan to select city buses next month. This decision follows recent approval from the provincial language authority, which allows the use of this English phrase.
Background on the Language Debate
Last year, the use of “Go Habs Go!” came under scrutiny when the Office québécois de la langue française requested its removal from electronic displays on buses. This slogan is widely recognized as a cheer for the NHL’s Montreal Canadiens.
The agency initially respected the request, leading to significant public backlash. Many residents felt that the phrase was an integral part of Quebec culture. In response, the province’s French-language minister declared the expression culturally significant, prompting a change in stance.
Implementation and Updates
The Société de transport de Montréal (STM) indicated that updating the buses with the slogan required individual adjustments during maintenance periods. As a result, the change in messaging was not implemented until recently.
- The “Go Habs Go!” slogan will relaunch in March.
- Some buses will feature the English version, while others will continue with the French “allez.”
- This decision includes considerations for women’s sports teams as well.
The STM has worked closely with various sports teams to decide on using either French or English slogans. This cooperative effort aims to ensure that the messaging resonates with the diverse fan base in Montreal.
