Netflix Cuts Ties with Meghan Markle Amid Criticism

Meghan Markle has officially concluded her partnership with Netflix, which centered around her brand As Ever. The announcement was made jointly on a recent Friday evening, leading to various reactions from fans and media alike.

Details of the Split

In a statement, Netflix highlighted Markle’s vision for As Ever, emphasizing her passion for celebrating everyday moments. They expressed pride in supporting the brand’s launch and first year. Meghan Markle’s representative echoed this sentiment, stating that As Ever was now prepared to operate independently.

As Ever Brand Overview

As Ever has seen significant growth, prompting this step toward independence. The brand includes a range of products such as:

• Honey and tea sets
• Jam sets
• Candles priced at $64 (£48)

The brand has plans for expansion and innovation in the upcoming year.

Public Reactions

The announcement received a mixed response on social media. Critics expressed their views about the nature of the split. Some social media users commented negatively on Markle’s handling of the situation. One user suggested that her statement implied Netflix had penalized her brand’s growth.

Another user recalled Markle’s previous frustrations with Spotify, illustrating a pattern of dissatisfaction. Several comments described her actions as indicative of a larger trend in her public persona.

Performance of the Netflix Show

The Netflix show “With Love, Meghan,” launched in March 2025, coincided with the unveiling of As Ever. The series featured Markle’s products, including raspberry jam, but failed to gain traction.

Recent data revealed that the show did not make it into the top 1,000 most-watched programs on Netflix. The second part of the series ranked 1,124th, with merely two million views from July to December 2025. This lackluster performance has raised eyebrows and sparked discussions on the viability of Markle’s media brand.

As the dust settles on the breakup with Netflix, all eyes will be on how Markle navigates this new chapter for As Ever, as she continues to strive for recognition in the lifestyle brand market.