Chipotle BOGO Tattoo Deal Is Live Right Now: Everything You Need to Know for Friday the 13th
The Chipotle BOGO tattoo promotion is happening today, Friday, March 13, and the one-hour flash window is open right now. Any fan who shows up to a participating Chipotle location between 3 and 4 p.m. local time with any tattoo — real, temporary, or drawn on with a marker — walks out with a free entrée.
How the Chipotle Tattoo BOGO Works Today
The Chipotle BOGO free entrée is available in-restaurant only on Friday, March 13, from 3:00 to 4:00 p.m. local time. The deal is valid in the U.S. and Canada only and cannot be used for mobile, online, or delivery orders. Customers must show up in person to show off their ink.
A tattoo for the purposes of this deal means a real tattoo, a temporary tattoo, a drawn-on design, or any other creative interpretation — determined at the sole discretion of restaurant staff. That means you do not need permanent ink to score the deal. A fresh Sharpie drawing on your arm qualifies.
Each free item requires the purchase of a full-priced entrée of equal or greater value, and there must be one tattoo-wearing customer for each free item claimed. The Chipotle BOGO is limited to five free menu items per check.
Chipotle Rewards Members Get an Exclusive Badge Too
Chipotle Rewards members who scan in-restaurant at checkout today will unlock an exclusive Friday the 13th "Tatted Like a Chipotle Bag" badge inside the app. Purchased entrées during the BOGO window are eligible for Rewards points, though the free items are not.
The badge is a digital collectible tied exclusively to today's promotion and will not be available after the one-hour window closes.
Swae Lee x Chipotle Flash Tattoo Sheet: Miami Only
Chipotle partnered with hip-hop superstar Swae Lee to co-create an exclusive limited-edition temporary tattoo flash sheet available only at the Midtown Miami restaurant location on Friday, March 13, from 3 to 4 p.m. ET while supplies last. Miami was chosen in part because it is considered one of America's most tattooed cities.
Chipotle released an advertisement on Instagram Wednesday featuring Swae Lee's viral song "Black Beatles," which fueled the 2016 mannequin challenge. The campaign is directly tied to the "2026 is the new 2016" nostalgia wave sweeping Gen Z social media since January.
Swae Lee said of the collaboration, "It was cool to bring it into the real world and create designs that actually feel like me." His debut solo album SAME DIFFERENCE drops April 3, with lead single "FLAMMABLE" already out now.
Why Chipotle Keeps Doing the Tattoo BOGO
The first Chipotle tattoo BOGO on June 13, 2025, drove the chain's highest-ever sales during the 3 to 4 p.m. non-peak hour, making it one of the most successful single-hour promotions in the brand's history. That result made a second edition on Friday the 13th a straightforward decision for the chain.
Chipotle CEO Scott Boatwright also revealed in February that the chain is testing a broader "Happier Hour" concept to offer discounted food and drinks during midday, a period the company has been working to build sales in for several years.
"Tatted Like a Chipotle Bag": Where the Meme Started
The phrase traces back to at least 2015 but went fully mainstream in 2019 when a social media post compared Adam Levine's shirtless Super Bowl halftime look to the bold black-line artwork printed on Chipotle to-go bags. The comparison went viral instantly and never really went away.
The Friday the 13th flash tattoo tradition itself dates back to at least 1995, when tattoo artist Oliver Peck held a party in Dallas where he tried to tattoo the number 13 on as many people as possible in 24 hours. Tattoo shops across the country have run flash sheet deals on every Friday the 13th since.
The Chipotle BOGO tattoo deal closes at 4 p.m. local time today with no exceptions. Walk in, show the ink, and eat free.
