Lorde Departs from Universal Music Group
Lorde has embarked on a new chapter as a fully independent artist. On March 18, the New Zealand singer announced the conclusion of her contract with Universal Music Group (UMG) through voice memos shared with her fans.
Lorde’s Journey with Universal Music Group
She revealed that her association with UMG began when she was only 12 years old. The deal officially ended in December. In her messages, Lorde expressed her gratitude towards UMG, describing the team as incredible and acknowledging the positive experiences she had during her time with them.
Reflections on Early Career Choices
Despite her fond memories, Lorde pointed out the implications of signing a contract at such a young age. She reflected on how a young artist pre-sells their creative output without fully understanding the implications of their decisions.
The Future for Lorde
Looking ahead, Lorde is open to signing another music deal. She indicated that her next agreement could potentially be with UMG again. However, for now, she desires a period of independence.
- Current stage: Independent artist
- Former record label: Universal Music Group
- Contract signed: Age 12
- Contract ended: December 2022
A New Sense of Freedom
Lorde expressed a strong desire for a clean slate in her creative process. She noted that the feeling of independence is refreshing and has inspired her. “It does feel different,” she stated, emphasizing her newfound openness and possibilities.
Life on the Road
While currently on her Ultrasound World Tour, Lorde has been engaging in various activities. She mentioned exploring unconventional literature and enjoying chess matches with social media star Addison Rae.
This transition marks a significant moment in Lorde’s career, as she embraces her independence and the potential for future collaborations.
