Stephen Ross and West Palm Beach’s holy ground: A luxury-boom contradiction hiding in plain sight
At 1155 South Flagler Drive, stephen ross is tied to a new sales push that places ultra-luxury housing on the former campus of West Palm Beach’s Family Church—while also promising a rebuilt school and sanctuary on the same site. The project’s pricing, scale, and location sharpen a central tension now defining the city’s development pipeline: sacred and civic uses are being redesigned inside private, high-end real estate plans.
What is being built at the Family Church campus—and what is being promised in return?
Related Ross is launching sales for Edgeworth, described as its third planned condo highrise in West Palm Beach. The two-building complex is planned for 1155 South Flagler Drive, identified as the site of West Palm Beach’s Family Church campus. The development is planned to rise 28 stories and include 168 units, including nine penthouses, with residences ranging from one to five bedrooms. Amenities are set at 90, 000 square feet and include a pool deck.
Alongside the residential plan, the project’s stated program includes a new school and sanctuary for Family Church. Both the towers and the church facilities are designed by Kohn Pedersen Fox, and interiors are planned by MAWD. The project’s sales effort is to be led by Related Ross’ Adam McPherson and Corcoran Sunshine Marketing Group.
Verified fact: The project is planned for the Family Church campus site, will be 28 stories with 168 units, and includes a new school and sanctuary for Family Church, with Kohn Pedersen Fox named as designer for both components.
Informed analysis: When a redevelopment ties a religious institution’s replacement facilities to a luxury-residential business plan, the leverage balance becomes the story. The church’s future campus is embedded in a private development timeline, and that structure can change how the public perceives what is being “given back” versus what is being monetized.
Where does the money signal point: $2. 5 million to $35. 5 million, and a growing high-end pipeline
Edgeworth’s units are being marketed at prices ranging from $2. 5 million to $35. 5 million. That range places the project firmly within the top end of the city’s new-construction market. It also arrives in a landscape where multiple towers are advancing simultaneously.
Related Ross’ two other condo projects in West Palm Beach—South Flagler House and Shorecrest—are already in motion. Corcoran Sunshine Marketing Group is also working on sales and marketing for those projects. South Flagler House has seen more than $500 million in pre-sales in the first quarter of this year, and a $600 million construction loan for the project was secured in June. Shorecrest is planned as a 28-story, 98-unit tower on the former site of West Palm Beach’s Temple Israel and is associated with a $157 million construction loan landed last month.
Verified fact: Edgeworth is priced from $2. 5 million to $35. 5 million; South Flagler House has more than $500 million in pre-sales in the first quarter of this year and a $600 million construction loan; Shorecrest is tied to a $157 million construction loan and is planned for the former Temple Israel site.
Informed analysis: Taken together, the pricing and financing details function as a market signal: developers and lenders are treating West Palm Beach’s luxury condo segment as deep enough to support multiple simultaneous launches. That optimism matters because it shapes what gets built—and what kinds of former institutional sites are most likely to be targeted for transformation.
Who benefits, who is implicated, and what the development wave suggests about power in the city
The key stakeholders are clearly identified in the structure of the Edgeworth rollout. Related Ross, led by billionaire chairman and CEO Steve Ross, is the developer launching sales. Adam McPherson is positioned to lead sales with Corcoran Sunshine Marketing Group. Kohn Pedersen Fox is the architecture firm responsible for the towers and the planned church facilities, and MAWD is named for interiors.
Edgeworth is not the only entrant this season. Market insiders describe West Palm Beach’s sales season as busy for its new development pipeline. In addition to Related Ross’ projects, Mast Capital and Curated JCZM Development are planning a 25-story, 86-unit project at 400 Hibiscus Street that includes a private club. Great Gulf, a Toronto-based developer, launched sales for the Mandarin Oriental Residences, West Palm Beach, described as a 31-story, 87-unit tower in the city’s north end.
Verified fact: Multiple developers are advancing high-rise condo projects in West Palm Beach; Edgeworth is one of several projects in a busy sales season cited by market insiders.
Informed analysis: The pattern is visible even without broader data: high-rise luxury development is clustering, and two of Related Ross’ West Palm Beach towers are explicitly planned on former religious-institution sites. That raises a public-interest question about how decisions are being made around land with longstanding communal uses, and whether the city’s most valuable sites are increasingly being routed toward the highest-end residential outcomes.
The central question for readers is not whether luxury condos can sell; the pre-sales and loan figures suggest momentum. The harder question is what the city becomes when major sites associated with institutions—like Family Church and Temple Israel—are redefined inside private, amenity-heavy residential complexes.
El-Balad. com’s accountability standard is straightforward: when redevelopment promises a replacement school and sanctuary while simultaneously marketing penthouses up to $35. 5 million, the public deserves clear, trackable details—what is being built, when it must be delivered, and how commitments are enforced. In the months ahead, the test will be whether the Family Church facilities advance with the same certainty as the residential towers. The stakes of that test sit at the center of the stephen ross moment in West Palm Beach.
